Could you introduce yourself, and talk us through how you ended up in the lingerie business?
Iâ€™ve always had a love of underwear. While studying print design at Central Saint Martins I would always design a pair of knickers to go with an outfit, even if there were never seen! I find lingerie so much fun and you can be so much more creative when using colour and trim than you could when designing women wear. I launched the Ayten Gasson label three years ago and since then the designs are becoming more adventuress! My current favourite is a pair of silk backless peek a boo knickers which have a silk chiffon skirt called Strawberry Frill!
One of our standard questions: there are hundreds of lingerie brands. How are you trying to get your label to stand out?
Every piece from the Ayten Gasson label is made from 100% silk and is hand made in my studio in North London. I work very closely with a small team in the studio so a high level of quality is maintained in each piece. I also source vintage patterns and styles so the designs are different to what you may see in other designers work. I try to combine beautiful silk fabrics with unusual and interesting designs.
Authenticity seems to be one of the keywords in your work. Does that mean your work is very time-consuming? How much time do you spend on one piece?
The most time consuming piece must be the strawberry frill knicker. I decided to create a knicker which was very over the top with frills and bows, but one that was still wearable and flattering. I now manage to make around 15 â€“ 20 knickers in a day which is a lot more than when I first started out!!!
What are your favourite fabrics to work with? Are these the fabrics you enjoy wearing too?
I always work with 100% silk satin and silk chiffons, using French lace for trims and details. I would never wear anything polyester and would never use it in my designs. Iâ€™m always seeing lovely designs in boutiques and on the high street but then get put off when they are made from poor fabric.
Does that mean you’re always spending a fortune on lingerie?
I tend to spend more money on lingerie than on my outerwear. I justify it by calling it research! I will wear my own designs then every now and again Iâ€™ll see something different thatâ€™s beautiful and made from a gorgeous fabric and just have to splash out on it!
When not wearing your own pieces, what are your favorite lingerie brands?
Unfortunately I am only able to offer soft bras at the moment, which are great for light support, but every now and again a larger sized girl needs something more structured to hold her in! Iâ€™m a size 34DD so I love Freyaâ€™s range of larger braâ€™s which are still really sexy. I team them up with a pair of my own knickers in either silk or cotton (depending on the bra).
The final question: where do you see yourself in five years?
I would love to continue having the lingerie made in my studio. I see my team growing in size as the label become more recognized. Iâ€™d like to keep the handmade element to each piece and would continue to use lovely fabrics like silk and delicate lace trims. Maybe even opening my own boutique one day.