Unbelievable. Let’s say you’re selling coconuts and you feel like advertising your products — you think about showing bananas in the ads but after careful deliberation you decide to do the expected thing and make your add around your coconuts: everybody happy!
Now imagine having a lingerie label for pregnant women. Would you even at one point consider not using pregnant models for your catalogue? The single fact that HOTmilk is using their target audience in their ads was enough for them to end up in a little media storm of their own… UNBELIEVABLE.
Just for the record I want to get this out of the way: PREGNANT WOMEN HAVE THE RIGHT TO BE SEXY IN PRETTY LINGERIE.
I hope this turns out to be great free advertising for HOTmilk — they have our support!