Valentine's Day

La Magia newcomers for Valentine’s Day!

January 31, 2008 by Mandolina

We haven’t had enough La Magia news on TLP in the last few weeks — and I’m pretty sure some of you have missed them! Still, now that they’ve added a little extra to their website in the form of a “NEW ITEMS” page — we have a perfect excuse of giving them another plug on the front page!

Right now — the new items page is filled with Valentine’s Day newcomers. New pieces from The Mistress Collection (this Silk Kimono is breathtaking!), Ayten Gasson, Playful Promises, Peachie Keen and others…

Happy shopping!

Cosabella – For Any Mood

January 31, 2008 by Krista

Sugar or spice? Naughty or nice? Whatever your mood, Cosabella has a thong for you! The Holiday Gift Set, packaged in a cute keepsake box, includes four low rise thongs in prints to match each of your moods. Pink heart for when you are sugar. Aqua lime leaf for when you are spice. Black and red zebra for when you are naughty. Blue and coral animal print for when you are nice.

Even though it is a bit past the holidays, Valentine’s Day is just around the corner and that’s the perfect excuse to splurge on this limited edition collection. Find the set at local retailers, Shopbop, and Bare Necessities.

Smart Ass’ EuroTrash Collection

January 28, 2008 by Mandolina

We all know that Valentine’s Day is tough for most guys. Not only do they face the difficulty of finding a gift that shows their sweetheart she’s the one, they also need to wrap it in a way that says they really care. Tough to do when you leave your Valentine’s shopping to the last minute. Now men across the land can breath easier. Smart Ass Lingerie can solve their Valentine’s gift giving woes. Guys can thrill their sweeties with a delicate and ultra-feminine camisole and matching bikini bottom from the EuroTrash Collection by Smart Ass. Sexy and sassy, Smart Ass Lingerie is sure to please. Plus, it’s packaged in a way that will make the lucky recipient swoon with delight. And, did we mention no wrapping required? That’s the kind of Valentine giving we’re talking about.

The EuroTrash Collection by Smart Ass is made from beautiful European-inspired mesh with contrasting stretch lace. The Collection includes a delicate and ultra feminine “finally-long-enough” camisole with adjustable straps, a sassy gal short, a super sexy bikini and a low-rise thong. All of the styles are sassy, sexy and infinitely wearable. Available in two pretty prints – pink hearts and black scroll – both perfect for Valentine’s Day.

Now it wouldn’t be Smart Ass without a twist. Each “bottom” includes the World’s First Inspirational Gusset™ a fun and sassy pattern with sayings like: “you’re hot”, “sex pot” and “va va voom”, guaranteed to make you smile every time you drop your drawers.

Check out the Smart Ass Gals website — it’s got the Euro Trash collection, and much more!

Are English men romantic?

January 22, 2008 by Gill Fernandez

I think I should start this first blog entry with a little introduction. I run ever-so-sexy.com and am definitely a lingerie fanatic spending most of my time thinking about lingerie or the associated issues of running an online lingerie boutique. When Bert at TLP asked me to be a regular contributor to TLP I was first of all very flattered and then having agreed – terrified! What, I wondered, would I find to write about twice a month that would be both “expert” and interesting. As I explained to Bert, I can be a bore on a national scale when it comes to talking about my business… but some of the issues of running a business, even in the lusciously lovely world of lingerie, can be very dull.

So, what should I choose for my first topic? Much head scratching and pencil chewing ensued while I searched for inspiration. You’ll be glad to learn that I dismissed important topics such as quarterly tax returns, import/export rules and search engine optimisation in favour of ROMANCE.

With Valentine’s Day only just around the corner the subject could not be more topical. Lingerie is almost unique among clothing in its strong association with romance, love and passion and is a top choice purchase among men looking for something special to give to their significant other. This is very relevant to ever-so-sexy because we specialise in the pretty and the sexy stuff – no woollen vests on our site!

Approximately 80% of our customers are men buying lingerie gifts for their partners and you can forget the stereotypical helpless male in the lingerie department of your local store because some of our gentlemen really know their lingerie! And for those that don’t there is the comfortable anonymity of the web coupled with the kind guidance of our customer care staff.

With romance as my subject I could recommend lots of lovely undies from the site, like the one pictured above, but instead of that I decided to access our sales stats to create a romance index – a list of where the most romantic men live…. Now that is a subject that should interest the single girls among the TLP readers on. Before the results I should apologise to the readers outside the UK as I have restricted the survey to the UK only. This is because we are based in the UK and the UK customer sample is larger for that reason. And the larger the sample the more valid the results – and here they are:

Results:
46.5% Southern
45% Northern
05% Scotland
2% Northern Ireland
3% Wales
3% South West

Interesting results! The first thought that occurs to me is that the Englishman is much underrated on the romance scale, and it really does not matter if he is a Yorkshire man of very little words or a smooth city trader from the South East, under the skin they are both love bunnies. Not so the Scots… very sad results from Scotland. In fact I will let you into a secret we have more women than men buying in Scotland which totally bucks the trend for our site.

Romance is very much on our minds at the moment at Ever-so-Sexy, not because we are in love (though some of us may be) its just because Valentines Day is just around the corner and all our thoughts are turned to what would be best to offer our customers… and I’ll continue on that theme with my next entry…

Gill Fernandez – Ever So Sexy
A background in finance and sales but a deep desire to do something more feminine brought Gill into the world of lingerie when she decided to form her own company Crysalis Ltd which trades on line under the name www.ever-so-sexy.com and specialises in the glamorous, pretty and down right sexy stuff..

Read all posts by Gill Fernandez right here!

Go Red For Women!

January 14, 2008 by Krista

Just in time for Valentine’s Day, you too can go red for women like Le Mystere! This is the 5th year that Le Mystere has partnered with the American Heart Association’s Go Red for Women campaign. Inspired by the fact that heart disease is the #1 killer of American women (and men), the Go Red for Women campaign provides women with important information on staying heart healthy and being aware of their risk for heart disease and stroke.

Since 2003, Le Mystere has raised over $800,000 for this cause. On select bras sold between January 1st and March 31st, Le Mystere will donate $1 to the American Heart Association. With a minimum donation of $200,000 guaranteed, by the end of this year’s initiative, over $1 million will have been donated.

Interested in supporting the effort? The designated Le Mystere bras for 2008 are: # 955 Tisha bra #9955 Dream Tisha bra, #755 Shameless Strapless bra, #9755 Dream Strapless bra, and #9155 Carina bra. Happy (and healthy) shopping!