Salon International de la Lingerie

An Update from Playful Promises

April 18, 2008 by Lisa Williams

Phew! Playful Promises is breathing a sigh of relief now the crazy busy trade show period has finally come to an end. After weeks of preparation, getting postcards sent to our customers, and making sure we had all of the samples for our new collection to show off, we started our trade show tour at Top Drawer where our cute satin Zodiac Knickers were ever popular – good to remind everyone when your birthday is coming up! Then came Bread and Butter in Barcelona. Waving designer Louise off with a huge suitcase of samples in one hand, a bag full of prospective outfits for this fashionable affair in the other, and a precariously balanced wire mannequin under her arm was great entertainment for those of us who had the pleasure of watching (and not helping!) This was soon to be followed by Salon International de la Lingerie in Paris, the Harrogate Lingerie and Swimwear Exhibition and finally the Preview Exhibition in Australia!

Top Drawer is also where Playful Promises brand new Beauty range was unveiled to the masses so make sure you keep a look out! We have noticed a trend in Lingerie brands adding beauty and cosmetic ranges to their line. I think this is a natural progression for Playful Promises as we are all about being flirty and dressing up and are aiming to create an ultimate girlie boudoir collection.

Lisa Williams Playful Promises Lisa Williams – Playful Promises
Lisa is the PR and general assistant at Playful Promises…. this means she gets to do a bit of everything in the life cycle of a collection from working on new ideas to talking to customers. She is the ideal person to know all the gossip at Playful Promises. The PP homepage is located at playfulpromises.com.

Read all posts by Lisa Williams right here!

Nuits De Satin Lingerie

April 10, 2008 by Rene

After successfully exhibiting at the Salon International de la Lingerie in January, Nuits de Satin is offering this Flash based catalog. (See below for another catalog). The brand only seems to be sold through their own store fronts that are mainly found in Paris, but with locations in major cities throughout the world.

Pictures from the Nuit De Satin Catalog:

Photos from the Collection:

The Flash based catalog sees some traction in the fashion industry. Another Nuits De Satin Flash based format is available at FlipZone.

Ambra Lingerie @ Salon International de la Lingerie

February 24, 2008 by Bert

I took quite a few shots of these Ambra pieces from the Italian défilé at the Salon International de la Lingerie, and I have to say the crowd seemed to enjoy it. The exclusive hand-made lingerie label is new to TLP, but I’m sure Mandolina will soon zoom in on them some more. Until then, enjoy these photos and their website!

Award Winning Carol Malony

February 21, 2008 by Krista

While at the Curve NY show, I was able to see the always sassy and stylish Carol Malony collections – Carol Malony Signature

There are a number of other collections in this group I am eager to see in stores this Fall! “Enchanted” follows a unique, Carol Malony trend of matching muted colors with a pop of neon. Made of French stretch lace and silk chiffon in muted lavender, this seemingly sweet set shows its sassiness with a neon green edge to the Bloomer Panty as well as the same pop of color to the bra. This one-of-a-kind, Carol Malony “WOW” factor is also seen in the racy, leopard mesh, “Here Kitty Kitty” and the bright and colorful lace and silk satin, “Tropical Punch.”

Want to see more? See the full collection on the Carol Malony website.

In the Fall 2008 Carol Malony Signature collection, the glitz and glamour of the cabaret is evoked in each piece, while still retaining the Carol Malony flair. With bows, sequins, feathers, and fringe, you’ll have fun channeling your inner vixen in pieces like “Tiny Dancer,” “Heart Throb,” and “Well Red.”

Want to satisfy your Carol Malony craving now? A few of my favorites from the Spring 2008 collection are shown below. For more information on where you can purchase Carol Malony, see here.

Valentine’s Day at Liaison Dangereuse

February 19, 2008 by Mandolina

A couple of weeks into our boutique and things develop really well! Funny, how different products sell in each channel. The internet is definitely more specialist or more simple. It sounds contradictory but what we see is, that people seem to look either for the special stuff, that doesnt sell at every corner, or for brands they know well and trust, like Princesse tam tam. And then there are other really beautiful products that just don’t seem to get a foot off the ground. Whereas in the store, we suddenly sell brands that didnt sell at all over the net. But when people see these things and try them on, they are suddenly totally enthused and buy it.

regard

Same for Valentines day. These sort of special occasions sell really well over the internet. A lot of men bought lingerie or little accessories over the last two weeks for their Valentine. In the boutique nobody seemed interested in our Valentines accessories. We don’t know why. By far our best selling items over the Internet in February were the gift boxes by Bijoux Indiscrets. But only during the past weeks. Men seemed to love the Agent Secret Set or the Regard Indiscret one. Probably it felt safe, they dont need to bother about such complicated things as cup sizes;-). And obviously they know that they benefit as well…

Bijoux Indiscrets is one of our discoveries coming back from SIL in Paris. Another one was S.P.A.N.K: Sexy Panties and Naughty Knickers. A brand we love. Totally cute bras and knickers fashioned in pure silk chiffon with a gorgeous design and wonderfully pastel colours. Perfect for spring! Its a new brand for us and for most of Germany, so we are really curious how it will sell. But judging from the first customer reactions, people seem to love it.

Agent Secret

So, we wish you all a happy Valentine and dont forget to stop by at: www.liaison-dangereuse.com, there is always an occasion for lingerie 😉