Here’s a quick video of the new TV Spot from Passionata. The man behind this is none other than David LaChapelle, whose work we saw before with the Smart & Sexy photos. Enjoy!
You can also see a behind-the-scenes video on the Passionata website.
Smart & Sexy is a brand new lingerie brand dedicated to bringing women “affordable luxury,” and making a difference while they do it. Coming from the same manufacturer of other popular lingerie brands (like Badgley Mischka), this line offers fun and sexy style for the woman on a budget. There are three collections: the VIP collection (French maid-inspired), the Lace Ambition collection (color-saturated lace), and the Sexy Sets collection (neon stretch satin). US readers will be seeing the Spring 2008 ad campaign in your favorite fashion mags. It was shot by popular fashion photographer David LaChapelle (watch out for more from him soon), and depicts powerful women in board rooms and offices (with men in the background cleaning up and pouring coffee for them).
The website is chock-full of goodies like e-cards, desktop wallpapers, and screensavers (I wouldn’t suggest putting these on your office computer!), as well as a store locator and an online-only range of boyshorts and t-shirts. Of course I have a soft spot for any company that is concerned about the environment, and Smart & Sexy is doing their part by making a donation to an environmental organization for every green-colored garment they sell. Additionally, a portion of the purchase price from every Smart & Sexy garment will be donated to The Women’s Alliance, helping low-income women get the tools they need to find a successful career. And the best part? All of these lingerie pieces are under $20!