As promised, I am bringing you the latest and greatest of what to expect this fall but primarily for next year’s spring and summer collections featured at the Lingerie Americas trade show. The show, which wrapped up yesterday, allows designers to showcase their collections for the buyers who stock the stores you and I shop! The energy in the venue was great and it was wonderful to meet so many designers and other industry insiders. Since these collections are just now being purchased by buyers, images are not readily available. But don’t worry, as soon as I have them, I’ll gladly share them with you!
I was highly impressed with the quality of collections by those whose names are not usually synonymous with the lingerie industry. More than just a famous name, each of the following collections brings a unique element to the growing intimate apparel industry and should be around for years to come.
One of the highlights of my day was meeting the talented actress turned lingerie designer Stacey Dash. Letters of Marque is her exquisite collection of romantic, Victorian inspired camisoles, bloomers, bralets, chemises and more. Created with French and English leavers lace and featuring shades of cream and ecru, this luxurious collection was inspired by a 150 year old Victorian “combing jacket” that Ms. Dash owned. In developing the line, she researched her own heritage and found that one of her ancestors was a Dutch pirate. “The Letter of Marque” is a historical document granting pirates permission to invade other ships and take possession of any goods found. Sparked by the story and her affinity for this era, “Letters of Marque” was launched. This collection is soft, pretty, and feminine with detailing such as delicate ribbons, dainty, pearl buttons, and classic, chantilly lace – an antique feel with a design appealing to today’s modern woman. Ms. Dash indicated that Letters of Marque will transcend being just a lingerie line and encompass elements such as bedding as she seeks to create a lifestyle line. I look forward to seeing this beautiful collection in stores soon!
So not only has Badgley Mischka entered the swimwear industry, but also the lingerie industry! The legendary duo, who have dressed numerous stars, truly understand a woman’s body so it is only natural that they would extend their knowledge of fit to intimate apparel. The line includes collections of silk and lace (featuring 100% silk), hosiery and lace, embroidery, shine, and galloon lace in a variety of colors and patterns including classic black and white as well as the fun and flirty hot pink and turquoise. In addition to the many options for color and texture, there are also a number of options for style including light lined, push-up, and underwire bras and hipster, thong, and g-string bottoms. There is no lack in attention to detail. I particularly liked the delicate eyelash lace trim used in the Lana collection as well as the rich embroidery featured in the Ava collection. The hardware on the bras as well as clasp area both bear the Badgley Mischka name. So classic! Not only is this collection beautiful and practical, but also reasonably priced with bras starting in the $46 range. Expect to see their national campaign launch this fall.
Another well known name is that of Ed Hardy. The vintage tattoo inspired label mostly seen on t-shirts and hoodies is now establishing itself as a quality lingerie line, Ed Hardy Intimates. While for now they have the basic cotton thongs, boyshorts, camis and chemises featuring the legendary tattoo designs, they are looking to expand into using other textures and colors while retaining the classic Ed Hardy feel. With a focus on comfort, fit, and function, these pieces are perfect for lounging around the house. I think this collection is great and will attract a new audience to the intimate apparel industry.
Unfortunately, Jessica Simpson Intimates did not show their line as planned. So I guess we will have to wait a few more months to see what is in store!
Stay tuned for much more coverage in the coming days (and possibly weeks…there’s a lot to report – lucky for us all!) including photos from the event as well as more coverage of National Underwear Day and the CILA awards! Enjoy!
And as always, please feel free to comment or question in our forums. We look forward to hearing from you.