The Lingerie Post

The most beautiful lingerie and swimwear in the world...

Elle Macpherson

Elle MacPherson’s 2007 Lingerie Campaign

by

I didn’t really know how to sum this one up in a title. Elle Macpherson’s MySpace/Youtube ads? Elle Macpherson’s internet ads work?Elle Macphnerson Intimates Website Update Elle Macpherson does it again? Elle Macpherson is so great and I love the way she approaches the whole label-creating thing? They’re all possibilities, right? Thing is, the set of ads cruising the web (starting off at MySpace!) is great, and a really good try at the viral marketing thing…

Check out the different videos right here on The Lingerie Post:

Also, make sure to check out the new Elle Intimates website — it’s… cool!

Elle MacPherson Significance

by

ELLE01.jpgElle MacPherson Significance Bra DetailWanted to let you girls in on this, straight from Gigi’s Closet!

We’re all getting greener these days, and not only are we looking for more renewable and sustainable materials but we are also gravitating towards more natural and classic fabrics. (I got a sneak peek at spring 2008 last week and-oh my God, you’re gonna flip!) So while we’re waiting for the market to catch up to our demands, Elle MacPherson Significance Collection has just arrived at GigisCloset.com. This Silk Satin in Silvery Gray(called Moss) is buttery soft and luxuriously lustery. It is trimmed with a raw edge satin bow and crocheted lace finished off with pleated silk georgette. Donned in Significance bra and panty set, you can face those ‘greener than thou’s’ knowing your natural fiber underpinnings is a step in the greener direction!

Group includes bra, culotte, and thong. — here are a couple links to the YUMMY pieces on the Gigi’s Closet website: the countour bra, the culotte panties. Enjoy!

Elle in Australia

by

Elle Macpherson is in Sydney for a 10-day promotional show, launching her Boudoir lingerie (for more info, click right here!) collection in Australia.

Elle Macpherson in AustraliaElle Macpherson in Sydney, AustraliaElle Macpherson receiving flowers in Australia

On arriving in Aussie Land the beautiful blonde was her usual fab self:

… “This was never a celebrity-driven brand,” she told the Herald’s fashion editor, Kellie Hush, referring to her business relationship with the New Zealand company Bendon. “Perhaps in the beginning Bendon needed a well-known face to break into Australia, but I was also looking for a reputable manufacturer of lingerie for me to break into this market. It was a perfect fit in some respects.” …

… “When I speak to young girls who want to start modeling, I always say it is much more valuable to have beauty as a tool than to be selling one’s beauty,” Macpherson said of her natural talent. …

… “Develop your skills and talent, then let beauty be the cherry on the cake, not the emphasis of your career. I’ve always tried to really develop other skills and then have the way I look as a bonus.” …

Sources: The Sydney Morning Herald / Celebrity Smack / Celebutopia

February 14th: Valentine’s day and Sports Illustrated Swimsuit Issue day

by

On February 14th, our male (and some of the females, off course ;)) will have more to celebrate than Valentine’s day. The 43rd annual Sports Illustrated Swimsuit Issue will surely bring us the best names in modeling, swimsuit models and swim wear, and who knows, the issue might even bring us the next Heidi Klum, Marisa Miller, Ana Beatriz Barros, Molly Sims or Carolyn Murphy. All these top models featured in Sports Illustrated Swimsuit Issues before, and tomorrows next supermodel will probably do the same…
In addition to checking out the issue, you can see your favorite SI models at any time by downloading cell phone wallpapers from SI Mobile. They have a collection of over 50 supermodels including three-time cover girl and lingerie-designer Elle Macpherson (’87, ’88, ’94) and Kathy Ireland (’92, ’94). SI Mobile users can also download video clips from the photo shoots, “video ringers” (ringtones with video), animated screensavers and more.

We might be zooming in on some SI photo’s in the next few weeks, depending on how busy it’ll be… Whatever happens, we’re sure the 43rd annual Sports Illustrated Swimsuit Issue will be up to the standard, and the models will be sexy and wearing the hottest swim wear available…

Elle Macpherson Intimates photoshoot

by

Elle Macpherson photoshoot intimates 2006An interesting post on Blogleaves today, so we figured we might as well post an excerpt and a link to the article. The article is also illustrated with some great shots from one of Elle’s campaign shoots… Good one Susannah!

Here’s an excerpt:

Elle Macpherson photoshoot intimates 2006“Here’s our favourite supermodel turned lingerie designer Elle Macpherson on the set of her latest campaign shoot. Shot by fashion photographer Regan Cameron, it’s a continuation of the brand’s ‘Intimate Moments’ theme – the idea that everybody has an intimate (you see what they’re doing there?) story to tell.”

Looking for Elle Macpherson Intimates lingerie? Look no further, Figleaves has loads!