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Danielle Bux

La Senza Bra Bus On the Move

October 3, 2008 by Brenda

La Senza UK set its bra bus rolling early in September in an attempt to help women find the right size bras. Assisted by two underwear models and Danielle Bux, model and recently engaged to football player Gary Lineker, the bra bus will visit various shopping malls from day of launch until the end of the Christmas buying season. Built with four fitting rooms on the top floor of the double decker bus, an impressive sales boutique, and luxurious relaxation area on the first floor, the lingerie company will donate fifty pence to a local charity for every woman fitted on the bus.

La Senza Bus Logo

Encouraging women to take the Bra Fit Challenge by making the fitting fun and accessible, La Senza further states that the right bra “can improve posture, is much more comfortable to wear, and can be a fantastic confidence booster”. Expecting this venture to be a huge success, they are offering discounts for women who are fitted and women have the opportunity to win a year’s worth of lingerie.

Danielle Bux at the La Senza Bus

Look for the pink bus in your neighbourhood marked with the slogan “The world looks bright when your bra fits right”.

Filed Under: Bra fitting, Danielle Bux, La Senza

Danielle Bux to Model for La Senza

July 19, 2008 by Kelly

Danielle Bux is the girlfriend of former English footballer and BBC sports broadcaster of Gary Lineker. She is also the newest face of La Senza! In the chain’s first campaign with Bux, the 28-year-old models a series of bra and knicker sets from the new “full support” range for larger-chested women. She is gorgeous – Lineker is a lucky man!

Danielle Bux for La Senza Danielle Bux for La Senza

Filed Under: Danielle Bux, La Senza

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