Maidenform

The Undie Awards

June 10, 2008 by Kelly

The results are in! HerRoom.com’s “Undie Awards” have been announced for 2008. The annual awards are given based on customer’s ratings of their favorite bras, panties, and more. Here are some of the winners this year:

Overall Bra (Average Figure):
Vanity Fair Body Sleeks Contour Stretch Bra

Overall Full Figure Bra (Tie):
Vanity Fair My Satin Fantasy Bra & Vanity Fair Full Figure Bra

Strapless Bra (Average Figure):
Maidenform One Fabulous Fit Strapless Bra

Strapless Bra (Full Figure):
Goddess Cantilevered Strapless Bra

Push-up Bra:
Wonderbra Gel Satin Push-Up Bra

Thong:
Hanky Panky Thong

G-String:
La Perla Sexy Town G-String

To see more of the winners, go to TheUndies.com. You can also vote for next year’s awards from the site. There is also a men’s competition, but of course that’s of less concern here at TLP! Still, your boyfriend or husband may benefit, so check out the men’s winners too.

Maidenform teams up with DKNY

May 15, 2008 by Kelly

Maidenform Brands, an affordable line of lingerie basics, has committed to an agreement with Donna Karan International to design, source, and market lingerie under DKNY and Donna Karan brands. The agreement has given Maidenform the rights to create a full collection of DKNY and Donna Karan inimate apparel, and this collection will be distributed worldwide in high-end department stores and specialty boutiques beginning in 2009. The Chief Executive Officer of Maidenform, Thomas J. Ward, said of the agreement,

“This relationship allows us to penetrate new channels of distribution and provides us with another method to drive additional sales growth in the future.”

The new DKNY apparel joins the other brands of the 85-year-old company, like Flexees, Lilyette, Sweet Nothings, Rendezvous, Bodymates, and Self Expresssions.

“Bra Business”

March 18, 2008 by Kelly

Have you ever wanted a behind-the-scenes look at the design process for a new bra? Well, here it is! This clip from National Geographic’s documentary “Secret History of the Bra” shows the creation of a lightweight bra in Maidenform’s prototype design lab. It’s pretty interesting to watch the process, and has some interesting bra trivia.

[youtube]http://www.youtube.com/watch?v=H51R2SBkJ_U[/youtube]

The New Breakthrough Backless Bra

March 11, 2008 by Kelly

Maidenform is almost ready to release their new Breakthrough™ Backless Bra. The “breakthrough” part of this style is that the bra still has traditional straps, so it can be worn comfortably under your sexy low-back dresses and tops. The Breakthrough™ Backless Bra is crafted with molded cups and silicone on the wire channeling to hold the bra on you and prevent slippage. The bra will be available in sizes 34B-38DD, and was even featured recently on ABC’s “American Inventor™” TV show.

This bra won’t come out until next month, but you can pre-order now from the Maidenform website and get a nice discount!