Star Boudoir

Well, apparently last week was the week for women here in NYC! After attending the Shecky’s Girls Night Out on Monday, I attended the Bloomingdales Girls Night In event on Thursday night which featured a trunk show by the fabulous, fashion forward TLP favorite, Pfiff.

When I reached the 4th floor of the legendary department store, well known for its intimate apparel department, I entered into a world of pulsating, dance beats. Despite the torrential downpour outside, the event attracted a diverse crowd of ladies inside for an evening of tasty cocktails, yummy snacks, and of course, beautiful lingerie. Beauty department partners were also on hand to offer samples of lotions and perfumes as well as perform complimentary make up consultations. The event also featured a “Make Your Own Sachet” bar. The perfect little something for your drawer of little somethings!

Pfiff (pronounced “fiff”) is a versatile, stylish, and luxurious line that can be worn on a weekday as a pick me up, on a weekend night out as a confidence booster, or on any special evening. Pfiff has something for every woman and every mood. Each collection tells a story through elegant fabrics and exquisite details. While at the event, I was not only able to admire and drool over the luxurious Pfiff pieces (a few of which I have my eye on!), but also chat with the brain behind the business, Seleena Sidhu.

What is the origin of the name Pfiff?
Pfiff is a German word that means spunk. It’s an expressive word that means something different, unique.

How long has Pfiff been around?
6 years.

In your opinion, why does Pfiff stand out in the industry?
It echoes a lot of what we’ve been hearing this past year as we have grown. We are different in our design, fabric quality, and color story among our competitors. Also the design effort into each piece is more than you see with something mass produced.

You also stand out because of your support of Breast Cancer research. Could you tell me more about that?
It’s something we have done for about 2 years now. Breast cancer is something we’ve all experienced through others in our lives. It’s a very personal experience for everyone in our company to contribute.

How should a woman feel wearing Pfiff?
She should feel happy, inspired, empowered, intelligent. Not only is she buying something beautiful, but that makes sense for her every day life. The Pfiff woman is self-indulgent, but not over the top. She finds the right balance.

Where do you get your inspiration for the designs and the themes of the collections?
We are a fashion line so we use a lot of designer, runway trends. We reflect what’s current and upcoming. For instance, our spring and summer collections are bright and architectural in design. There is a common thread between the elements for a season to give an overall impact.

What is your favorite item in the current collection and why?
My favorite is the Natural Rapture bustier. It’s supportive, but sexy. It’s also versatile.

What item in the new collection would you choose for a bride to be that wants that wow factor for her honeymoon?
I’d choose the Lavish Bouquet Flyaway Babydoll. Lavish Bouquet is one of our best sellers. In fact, Kate Walsh [Grey’s Anatomy/Private Practice Addison] called us to order the Lavish Bouquet Brazilian tap pant and camisole as a bridal shower gift for Katherine Heigl [costar, Grey’s Izzie] (which was given this past weekend). (Find out about more stars who love Pfiff here!)

Where can our readers find Pfiff?
Pfiff can be found at Anthropologie, Henri Bendel, Dillard’s, Macy’s West, and HSN. Also online at Star Boudoir.

Many thanks to Seleena for sharing all this great information with us.

Okay ladies (and gentlemen purchasing for the ladies), be sure to explore the wonderful world of Pfiff and let us know all about it in our forums. Pay special attention to the Natural Rapture collection, my personal favorite. The detailing on the back of the panty is absolutely amazing. And according to Seleena, you can look great coming and going. My thoughts exactly. Enjoy!