Madame Gigi's

On the Lookout: Fabulous Fannie, DePledge, Twisted Thrift

March 30, 2008 by Rene

Inevitably, the market determines the success of certain businesses and this is true in lingerie too. Where is Fabulous Fannie? The site was last modified: Thu, 14 Dec 2006. Emails can’t be delivered or go unanswered. Their website is still active, so you can still go browse the designs which are an interesting mix of Damaris-like bows, deep colours, and flirty touches.

How about Twisted Thrift? Twisted Thrift was another brand started in the UK. As of now, there only appears to be one online retailer carrying one set that is on clearance. Act quickly, and you can still find this vintage style set at Madame Gigis.

Other options from Twisted Thrift included these two sets.

Besides not having a presence on the Internet, Twisted Thrift’s story continues with the retailers that carried the brand. Neither Playful Lady nor Jezebell exist today. DePledge is the final UK based brand in this set. DePledge offered stylish lingerie for a slightly older set. The collection included tap pants, night dresses, negligees, Italian cut knickers, and underwired bras.

Sadly, it looks like DePledge is no longer in business. I will miss their sense of refined style. You can read more in our forums, including links to some possible remaining retailers.

I hope these businesses resurrect themselves. If you have any updates or any information about these brands, add a comment!

Bebaroque Hosiery

March 5, 2008 by Mandolina

Bebaroque was launched last season in July 2007 by Chloe Patience & Mhairi McNicol — and now that their pieces made it into the first online boutiques just a couple months after starting the label — it’s time for us to take a look at their legwear, and show you where to shop online! 🙂

The story: “Both Chloe and Mhairi separately began designing leg wear and decided to join forces, creating something very special and unique to the market. With Mhairi’s elaborate hand embroidery and Chloe’s intricate drawing skills upon hosiery, a truly innovative design process was developed.” [source]. All their pieces are hand-embroidered and -printed, and you’ll be amazed by the level of detail the legwear displays. People will notice your tights. I guarantee it.

Photos by Paul Marrz

I mentioned online shopping — but it’s still quite limited, especially for US-readers. You can order from Madame Gigi’s and The Shop Floor Project. That’s it, for now! More info on the label is on their pretty homepage located at bebaroque.co.uk.

Peachie Keen lingerie new at Madame Gigi’s!

December 4, 2007 by Mandolina

Since earlier this week, luxury lingerie retailer Madame Gigi’s has been stocking the pretty vintage/retro lingerie sets by Peachie Keen — maybe even thanks to us featuring both Madame Gigi’s and Peachie Keen before! Off course this is great news for everyone that’s not looking for an everyday looking bra, seeing as these look very… different! Think 1950’s. Think Hollywood. Think glamour — but girlish glamour!

Prices are reasonable at about £50 a set (that’s about $100)! Now, the good thing is, UK delivery at Madame Gigi’s is absolutely free (and next day!), which means what you see is what you get, price-wise! Overseas delivery is about $20 (£10).

More is on the Madame Gigi’s site — check it out!

Free Shipping Lingerie Shopping at Madame Gigis

October 25, 2007 by Mandolina

Seeing as we don’t like to pay for shipping when buying online, we embrace any store offering free shipping! Madame Gigi’s just let us know they’re now on the free-shipping bandwagon! A quote from their e-mail to us:

Madame Gigi’s will now be offering free Next Day delivery as standard. We want shopping at Madame Gigi’s to be as easy and exciting as possible. You don’t get extra added onto your bill when you walk into a boutique and purchase something, so we don’t want that to happen when you shop with us.

That’s fair! Also, keep in mind every order also comes gift boxed, so that’s a nice little free extra too!

Madame Gigi’s: A New Exclusive Online Lingerie Boutique

October 4, 2007 by Mandolina

New online boutique Madame Gigi’s tries takes a fresh approach to buying exclusive lingerie online. The ethos at the centre of the boutique is modern, flirty and fashion-led. To quote Gillian Hegney, Madame Gigi’s owner: “We’re not about women buying sexy undies to impress their men, but women buying lingerie to make themselves feel great – perhaps giving yourself a little treat or spoiling yourself with an affordable luxury. And trust us…the men will be impressed into the bargain.”

From the ultra feminine designs of Fleur T via coveted catwalk lingerie label Yes Master, Madame Gigi’s is set to find its way into the heart of any lingerie-loving girl. Madame Gigi’s is also pleased to announce that it will be the sole UK stockist of Le Trousseau de Margaux, a Parisian design duo who have perfected exquisite French lingerie without the frou frou.

“Because we know how exciting it is to receive a beautiful ribboned parcel, every order from Madame Gigi’s comes gift boxed â€“ tissue, ribbon, the works. All orders can also contain personalized messages. There is also the facility to drop a little hint to your loved one (or generous friend) via an email from Madame Gigi, drawing their attention to your desired lingerie…the perfect way to make sure you’re not disappointed come birthdays, Christmas or Valentine’s Day.”

Madame Gigi’s is the creation of Gillian Hegney, whose pre-Gigi life included working at WGSN, the world’s leading online fashion industry news and information service, after graduating from the prestigious London College of Fashion. Gillian’s fashion experience coupled with a love of lingerie prompted her to launch Madame Gigi’s in order to fill a gap for highly fashionable, modern, designer lingerie brought together in one place. As she explains, “Sometimes beautiful lingerie can have a dated feel to it. I wanted to create an online boutique that offered a fresh, genuinely modern take on lingerie â€“ not clichÃ©d, far more flirty than overtly sexual, and above all, fun and ever-so frivolous!”.

The store is about quality, not quantity, and I do believe the stocklist to be somewhat too limited. But: we wish Gillian all the best, seeing as the brands she’s selected up until today look very exciting!