Revolutionary is the right word. Knickerpicker.com has opened the door for a revolution in online lingerie shopping: video changing rooms. Having launched November 22nd of 2007, they’ve already gone on to generate natural traffic to the site beyond 20,000 people a day and have been heralded without prompting on many sites (Marie Claire ,etc) and blogs as a much needed step change in the fashion industry approach to online marketing. Yes, this is a dream come true for emerging labels, allowing them to show their underwear on a live model (and not just the supermodel-look ones!), for the customers to judge.
Want the model to step a little closer to your screen, allowing a closer look? Ask her! Want her to turn around and show the back of the panties (or her bum, I’m sure there is a massive male audience enjoying this website too!) — ask her! These women must be any man’s dream! 😉
Anyway, shopping-wise, this is a great tool. I’m sure when we see more retailers jumping on the bandwagon, this tool will be huge… Check it out!