All Headline News and WWD are reporting that Lingerie Americas is closing the doors on their trade show. Lingerie Americas was responsible for two trade shows in the United States in New York City and Las Vegas.
Fierce competition between CurvExpo and Lingerie Americas may be to blame. The Paris-based Eurovet has invested in a 30% ownership of CurvExpo. Eurovet produces the powerhouse Salon International de La Lingerie and Mode City trade shows in Paris. Lingerie Americas was produced by Paris-based Promincor. Promincor and Eurovet are considered trade show giants in Europe.
It is unclear if the March 2009 show is cancelled or will be the last Lingerie Americas event. I’m guessing it will be cancelled since attendance would be light if everyone knew it wasn’t as important as the CurvExpo show which is often held around the same dates.
View the TLP archives on Lingerie Americas.