The famous burlesque performer and model Dita von Teese is set to design a limited edition of Wonderbra lingerie, aptly named “Wonderbra by Dita Von Teese.” The retro designs (released in three ranges) will focus on lingerie fashion from the 1940s. Dita will be modeling this new collection in a Parisian photoshoot in the upcoming weeks, and the line itself will be released in September. Dita said of the partnership:
“I’ve been passionate about beautiful lingerie my entire life, so to team up with Wonderbra is a great privilege for me and I am immensely proud of my collection…I really hope that with this new range I can share my passion for sensual, wearable lingerie that will add a touch of glamour to people’s lives.”
Debbie Rix, Wonderbra’s Europoean marketing director, says:
“Dita understands how to make a woman feel sexy. She is a natural fit for the Wonderbra brand.”
Dita will be the first celebrity in Wonderbra’s history to create an exclusive range with the company.