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Interviews

Interview with an expert!

December 12, 2006 by Krista

Check out this Time Out New York interview with Rebecca Aspan, owner of New York lingerie shop La Petite Coquette and author of The Lingerie Handbook.

“In your book, The Lingerie Handbook, you advise women to sleep in sexy nightgowns and pretty pajamas—but why spend money on something you only wear when you’re unconscious?…”

Enjoy!

Filed Under: Interviews, La Petite Coquette, Sleepwear

Interview with Jo Lynch of Bela’s Dead

November 27, 2006 by Mandolina

Jo Lynch of Belas DeadWe love Bela’s Dead, the new Lingerie brand created by Manchester born designer Jo Lynch. Jo’s combination of delicate silk fabrics with the extra-ordinary story-telling artwork by Finnish illustrator Klaus Haapaniemi has received praise all over the lingerie world, and is finding its way into the most exclusive lingerie boutiques. We had a short talk with Jo Lynch about her brand and her personal look on lingerie and fashion.

The complete interview can be read right here in our interviews section.

A small excerpt:

“I’m not ambitious in a commercial way, or I wouldn’t have designed something as personal as Bela’s Dead, which has a very distinctive style and is not going to be for the mainstream. Actually I didn’t think about my market – or even pause to find out if I had one… but luckily there are girls out there who totally get it. They want to wear something that reflects their alternative tastes – but made to a high end standard. That’s what I love most – when a girl from Geneva or Berlin contacts me, so excited to have found her ’soul lingerie’. Some talented females like Karen O from the yeah Yeah Yeahs and Dita Von Tees have also found the brand to their taste…which is really wonderful.”

Read the whole interview here.

Filed Under: Bela's Dead, Interviews, Jo Lynch

Serafina talks to Ellen Shing of Lula Lu

November 23, 2006 by Mandolina

I stumbled upon an interview that Serafina had with Ellen Shing of Petite Lingerie shop Lula Lu, and I just knew I had to share this with all of our readers… Who says small isn’t beautiful? We sure don’t! Enjoy the interview on Serafina, I’ll be posting an excerpt for you right here:

Lula Lu Petite Lingerie“Don’t give up on finding a bra that works because it’s out there! Bras are like pants — they fit every body differently. If one style doesn’t work, move on to the next one. I always tell customers, “It’s not you, its the bra.”

Play around with sizes; there is no standardization with bra sizing, even by manufacturer. The main thing is to pay attention to the fit and don’t worry so much about the size. One of my customers normally wears a 36A, but because the bra style she was buying ran very small in the cups, she fit the 36C the best.

One fit tip to remember is that cup sizing grows as the band gets larger. It matters that you get the correct band size, otherwise you’ll be swimming in the cups.”

Read on at the Serafina blog!

Filed Under: Bra sizing, Ellen Shing, Interviews, Lingerie Shops, Lula Lu, Other Blogs, Petite Lingerie, Small sizes

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