So here are some of the brands I discovered for the first time at the trade show. Very impressive!
I am one of the newest fans of the barely-year-old line, sheandme. Named after its very talented designers, Shirin Azad and Mitra Sanai, this intimates and loungewear line is known for what its tagline claims, “sexy comfort.” While I haven’t had a chance to try out their fun and functional collection, I was able to view many of the versatile pieces up close and personal and feel the smooth, buttery silk modal. In such a short time, sheandme (pronounced she – and – me) has established itself in the industry because, as according to the designers, they listen to their customers and respond to their needs for classic, but stylish basics. But just because the camis, chemises, and capris are basics, doesn’t mean they are basic! Designed for today’s modern woman who is balancing the demands of work, family, friends, hobbies, and home, a number of pieces (like the camis) can double as outerwear making them an essential element to your wardrobe. I am already eagerly anticipating the holiday collection. Cute and cozy, it’s perfect for a night of snuggling up by a fire, so be on the lookout at a retailer near you or online.
As if that wasn’t enough, these innovative ladies are going green and creating an organic collection made of 100% organic cotton for all you eco-friendly girls out there! The hoodies, lounge pants, shorts, boyshorts, and more will be available in natural as well as colors.
Even better, sheandme demonstrates its devotion to empowering women not just through its comfortable and fashionable intimates, but also by featuring positive affirmations on their care labels. Additionally, they also are contributors to including their feature charity, The Tahirih Justice Center. This organization addresses the need for legal services for immigrant and refugee women fleeing abuse. So if you are an especially eco-friendly or social conscious woman, you can feel confident purchasing from
the sheandme collection. Not only can you buy sexy, comfortable intimates, but also know that part of the proceeds will be donated to improve the lives of other women.
Find out more about this great line and its talented designers on the sheandme website.
On a different note, my new favorite luxury line is that of Lavande SWK, Luxe Underpinnings & Intimate Apparel. Designed by Stacey Walker King, this collection of rich silk, lace, and chiffon is absolutely decadent. I particularly love the rich palette of colors from ink to midnight to crème. Such great attention to detail is evident in each piece of the collection from the Swarovski crystal buttons to the eyelash lace trims. You are guaranteed to feel beautiful, sexy, and confident in these one of a kind, high fashion pieces.
This LA based line has a strong presence on the West Coast and will soon be prevalent on the East Coast I’m sure. In the meantime, peruse the Lavande SWK website to view all the goodies yourself and find out where you can get your hands on them!