Der Kommissar is a Dutch label. Started in late 2004, the brand has been developed by fashion designer Annelies Nuy. Nuy was educated at the Art Academy of Arnhem. She says “Everyone has one or more alter egos hidden within themselves. You can either hide them but also accentuate them. With my lingerie and lingerie accessories you can accentuate them explicitly. Every woman can show her own fantasies with my lingerie. To others, but especially to themselves.” Nuy believes this so sincerely that her collection is called Alterego and Ego.
For those familiar with the “Four P’s of marketing”, Der Kommissar has defined their own: Please (naïve and innocent), Play (playful and naughty), Passion (tempting and seducing), and Power (strong and provocative). Nuy says that these Four P’s influence each collection.
Here are some selections from the Ego and Alterego lines from Der Kommissar:
Besides the Ego and Alterego collection, Der Kommissar also does fashion shows with specialty pieces including Valentines, holiday, and resort wear. The fashion shows are limited editions and not available through all distribution channels. Watch the video of a Der Kommissar fashion show:
[youtube]http://www.youtube.com/watch?v=GTuBIhp_kyg[/youtube]
See more of the unique pieces from the fashion shows in these thumbnails:
Here are some bonus pictures from Der Kommissar:
Pictures courtesy of Der Kommissar.
Der Kommissar is available throughout the home country. In foreign countries, coverage is not as dense. Online, I’ve found the best sources is Dutch Designer Outlet. DDO also carries some of the special, limited edition pieces from the fashion shows.