The Lingerie Post

The most beautiful lingerie and swimwear in the world...

Wonderbra

A First Look at Wonderbra by Dita Von Teese

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We told you in January that you could expect a collection from Dita Von Teese and Wonderbra. Well, now we have some more information and pictures! The gorgeous “Wonderbra by Dita Von Teese” collection is the first time in Wonderbra’s history that a celebrity has created an exclusive range with the company. Dita, perhaps the most famous burlesque dancer in the world, included garter belts, panties, and bras in her collection (with an unsurprising nod to retro fashions). The star says of her saucy underpinnings:

“I am very proud of the lingerie that I’ve created for Wonderbra, because it has all the beautiful detail of sexy, sensual and glamorous lingerie, but the fit is perfect to wear under your everyday clothes. I love it when you can go about your daily business with the knowledge that you have a little secret of your own on underneath.“

Inspired by 1940s and 1950s Hollywood glamour, the collection includes a bra with a top-wire design that was popular in the fifties. The drop-dead sexy styles also anticipate how your man will react when he sees you in them – some of the panties and bras have quick-release magnetic clasps so you can get them off as quickly and easily as possible (Wonderbra promises that this detail will make “daring stripteases a cinch”)! But Dita is quick to say that men’s reactions aren’t the most important thing about her collection:

“Lingerie shouldn’t be something you just put on for your lover; you should do it for you…It’s not about seducing men, it’s about embracing womanhood.”

I think both women and men will be able to appreciate styles like this:

Wonderbra by Dita Von Teese Wonderbra by Dita Von Teese Wonderbra by Dita Von Teese

The collection will be launched in Europe on September 23, and our readers in the United States will be able to purchase the collection from ASOS.com.

Wonderbra Unveils New Billboard with Thousands of Faces

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In order to put Wonderbra back in the minds of millions of women, this year has seen two advertising campaigns to rival their “Hello Boys” poster ad from 1994. Earlier this year, Wonderbra Britain launched a catchy video in which they call the female breasts watermelons, jugs, puppies, coconuts, cupcakes, knockers, pillows, horns, eggs and other boob related names.

** By the way ladies, you really have to watch and listen to this quick video. It is only twenty-five seconds long but the tune is addicting and the connotations are downright hilarious! **

The ad was actually the lead-in campaign and casting call for models for the new mosaic poster unveiled this week with approximately three thousand women in bras. Wonderbra was looking for down to earth ladies and the idea behind the campaign was specifically that companies needed to be closer to their customers by involving them directly. A few celebrities, Jessica Hinds, Debra Stephensen and Carol McGiffin are also seen in the poster that has been created in order to help launch and bring awareness to Wonderbra’s larger size cups in D to G.

In addition to the actual photo shoot, that proved to be the biggest underwear photo session in Britain, women were encouraged to send in their photos if they were not able to attend. And Wonderbra is very frank about this recent endeavour boldly stating “we were looking for as many girls as we could to create the biggest collection of boobs ever seen”. For those living in Central London, you will be lucky enough to see the real billboard. For those of us in other areas, we can view the online version of “The BIG REVEAL”.

Wonderbra The Big Reveal

What a fun and inspiring project! More companies need to connect with their customers and take negative comments and turn them into positive, entertaining selling points.

Wonderbra D-G Update

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Wonderbra D-G Glamour OrientalThis is just a quick note to let you know that the Ornamental range of Wonderbra D-G is now available at Figleaves UK! A while ago we saw that Figleaves had the Everyday T-shirt and the Everyday Strapless bras. Now the black and pink set of the Ornamental range is in stock, as well as new colors of the Everyday T-shirt bra and matching knickers. If you want something, you’d better get it fast – this collection is selling rapidly.Wonderbra D-G Ornamental Balconette

You can also find a balconette version of the Ornamental bras on Brastop and eBay that cannot be found on the Wonderbra website or any other online retailers, so it seems that Wonderbra produced the balconnette bras and decided at the last minute not to sell them through mass retailers. If you want to get your hands on it, I’d suggest buying them now, because this suggests the balconnette style won’t be made again!

Wonderbra D-G Now Available!

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Ever since Mandolina told us that Wonderbra was looking for busty ladies to model the new Wonderbra D-G range, I have been anxiously awaiting the time when the bras would be available to us. Good news! That time has come! Figleaves UK has just announced that the site has begun stocking this range. Right now only the Everyday T-Shirt and the Everyday Strapless bras are available, but the Wonderbra website has pictures of two more glamorous styles sure to be available soon (the website has “Buy Now” buttons, but they are misleading! I can’t find any site that stocks these yet).

Wonderbra D-G Wonderbra D-G
Wonderbra D-G

While every woman wants to look her best, not every woman wants extra padding. Especially D-G women! These bras are unlike traditional Wonderbras in that they do not have padding to increase your bustline. Instead, this line is intended to give bustier ladies a great sexy shape under clothing. If any of you have tried any of these bras let, please let us know in the forums. I still have to wait a bit longer – mine is one of the few sizes Figleaves doesn’t have in stock yet! 🙁