We’ve forgotten La Magia’s January in our post earlier this week — so here’s a little update! The luxury-e-boutique has a fab sale on at the moment, with some really deep discounts on some great brands like Made By Niki, Little Lingerie Company, What Katie Did, etc…
What Katie Did
Straight from our popular sales page: bookmark it! 😉
- Clearance Sale at Henry and June
Up to 60% off
- Victoria’s Secret Semi-Anuual Sale
Now in stores and online!
- Winter Clearance at Bare Necessities
25%-50% off select styles from Le Mystere, Panache, Wacoal, and more
- New Year Sale at Glamorous Amorous
Up to 75% select styles by Frankly Darling, Patrick and Skinner, and more
- Gigantic January Sale at Mio Destino
Up to 70% select items from brands such as Aubade, Janet Reger, Mariles Dekkers, and more.
- Silk Storm January Sale!
- Samantha Lingerie Overstock Clearance
- January Sale at What Katie Did
This time they’re discounting their pink Lulu and pink Maitresse lingerie, the pink Pigalle corsets, and a few other items.
- Free Shipping and Returns at Figleaves US
Use coupon code FREEJAN at checkout
- New Year — New Undies at Smart Ass Gals
Everything on the www.smartassgals.com website is on sale – 50% off!
- Mad Panty Sale at A Brief Affair
Mix & match 10 or more panties to get the 10-pack price break
- Holiday Sale at StockinGirl
Up to 40% off select items
- Fall/Winter Sale at Kiki De Montparnasse
50%-75% off select items from current fall/winter collection and gifts. Online and in stores.
- Sale at PureDecadence.com
50% off Sale
You’ll find no namby-pamby ‘10% offs’ at the What Katie Did sale. Corsets and lingerie is reduced by up to 50%. The pink Lulu set to your left is now reduced to: bra £20 (was £35), suspender belt £20 (was £30) and knickers £15 (were £25). Unfortunately the pink stockings aren’t in the sale but we do have some gorgeous nude and black contrast seamed stockings reduced from £5.50 to just £2.50 per pair.
Their sale takes place both online at www.whatkatiedid.com and in their London boutique (which will have a few little extras too fiddly to put online!).
What Katie Did January Sale Launches at 10am on Saturday 5th January — so keep your eyes open! 🙂
Friday 19th October has been designated ‘National Stockings Day’ and retro lingerie company What Katie Did has teamed up with the Hurly Burly burlesque troupe to deliver their ‘Bring Back Stockings’ petition to parliament. The invention of tights should have meant the end for stockings, but whilst the sales of tights continue to fall stocking sales are holding steady as new generations of stylish women discover their appeal. Nigella Lawson declares in this month’s Esquire magazine: “Stockings never fail to make you feel sexy”, and goes on to declare “I’ve worn them with nothing but a pair of shoes in bed before”. Oh la la!
The Hurly Burly girls recently chose burlesque costumier 2007 award winners What Katie Did to design their stage costumes and were dressed in 1950s style pink lingerie and black stockings.
What Katie Did specializes in retro style stockings and lingerie. Their flagship London boutique in the heart of Portobello opened on National Stockings Day: Friday 19th October.
Their ‘Bring Back Stockings’ petition has received hundreds of signatures with comments including:
- “What man can resist a the thrill of a lady in stockings? They make the world sexier!”
- “Tights are awkward, inelegant garments. Stockings are far more sophisticated.”
- “Suspenders and stockings bring the art of seduction back into sex. Men love ’em, women feel very sexy in them. Bring ’em back!”
- “They simply look delicious.”
- “The 21st Century world needs a little more sophisticated elegance and this is a good step forward in the right direction.”
- “Even beeing a Grandma for more than 18 years, I still think stockings are far more feminine and so sexy!!”
In Association with Breast Cancer Care
As I’m sure you’re all aware, October is Breast Cancer Care month. Along with their pink What Katie Did lingerie Hurly Burly girls are wearing limited edition pink ribbon stockings by Charnos which have been designed specifically for Breast Cancer Care (10% of profits go to Breast Cancer Care).
Every once in a while, we’ll have someone write a story FOR us. Why? Because they have something amazing to say. Here’s news from What Katie Did‘s Katie Halford:
At What Katie Did we’ve always worked from vintage patterns (40s to early 60s) but bras were causing us a problem as most women today prefer an underwired bra as they believe they give more support (tell that to our 38DD bullet bra customer who wears hers to her step class as it’s better than a sports bra – luckily she hasn’t had anyone’s eye out yet!) By keeping to soft cup bras we really were limiting our customer base.
Over the years we had tried to do underwired bras, but they just looked to modern: What Katie Did customers really do like things to be authentically correct and there’s no way we could present them with a underwired bra that looked the same as any other on the high street. The problem we had was that underwired bras were very rare in the 1940s and 1950s. The only wiring bras seemed to have were ‘overwires’ which were commonly used in strapless bras, or boning vertically over the breast for bustiers.
It wasn’t until last year that I found a couple of 1950s underwired bras in Portobello Road’s market. They were made in France and date back to the 1950s. Perfect!
Of course, some amendments had to be made. In the 1950s the shoulder straps of bras were positioned much further in towards the body (which can be seen clearly in the photograph), we positioned them an inch further out so they’re more aesthetically pleasing. The second main amendment was the underwiring. I wish I could show you this: the whole of the front of the bra’s underwiring is welded together in one piece! Sure, it does bend to mold to the body, but you could inflict serious damage on someone with it if you so desired! We plumped for modern underwiring, although the underwiring used is generally used for basques and comes up higher in the centre of the bust. Finally, the original version had non stretch straps: we’ve changed these to modern adjustable straps to make the bra more wearable.
So now we have to wait and see what happens. Our underwired bra, as part of our Cabaret lingerie range, will be launched in mid September (rrp Â£32.50).