Playful Promises

Playful Promises Lingerie Spring/Summer 2009

July 22, 2008 by Mandolina

TLP favorite Playful Promises just launched their brand new website earlier this week (check it out at playfulpromises.com — it now has a webshop, a blog, … very bookmark worthy!) — but we’re obviously way more excited about their newest lingerie collection for next summer.

Playful Promises’ new lingerie collection for 2009, “Dreams, Screams and Beauty Queens” is as glamorous and luxurious as the previous ones — which is a guarantee for beautiful and breathtaking 100% British lingerie! From their press release: “We’re casting a scathing gaze over the good looks and glamour of the all-American Pageants and injecting it up with some good ol’ British Rock ‘n’ Roll style.”

The first line, Miss Hollywood, sprawls seductively in her sumptuous boudoir draped in sexy black satin, while Miss Southern Belle looks as cute as candy with big lilac bows, sweet stitching detail and flourishes of frills.

Our punk temptress, Miss New York Doll leaves trails of envy as she flaunts her backstage pass; her red-hot ribbons and black lace embellishments drive any rock-star wild.

The frivolous and flirty Miss Showgirl teases her admirers in this sheer lilac tulle long-line bra and high-waist brief.

We also have entries from this silky trio: – Miss Hawaii in her sailor-tattoo inspired panties, the ever-elegant Miss Silver Screen adorned in her eyelash lace-trimmed chemise and how could we forget Miss American Pie in her gorgeous limited edition Silk Corsage colours – lilac and lipstick red.

Fabulicious – New Online Lingerie Boutique

July 3, 2008 by Mandolina

Fabulicious is a brand new online lingerie boutique (check it out at fabulicious.fr), and we decided to ask shop owner Jeannette Smith a couple questions… 😉

Q: Why did you decide to start your own lingerie boutique on the net?
A: I have been passionate about lingerie since I can remember, but probably at the tender age of 15 I seriously started to care! I was never a big fan of lingerie shops although the shops as such can be gorgeous but for me, no cold boutique changing cabins… pitiless mirrors, shop assistants that tend to open the curtain while you are still standing there half naked trying to pull things over your hips…(I am sure there are some lovely sales ladies out there I just have never met one yet…) really traumatised me, trying on the delicious new garments with a glass of Champagne (or tea) & Candle light at home just made me become a passionate internet shopper!

My best friend being from London – and a big lingerie fan herself – helped me discover some very beautiful frilly lingerie delights from Uk designers and I just wanted to put together a selection of Must-Have items that I would love for myself and for my friends! So I thought why not taking it to the next level and open my own site with my favourite “lingerie artists”. I am a fulltime-working Mum (in the music business) and have been doing this on the side, but hopefully soon I can concentrate fully on all those glamorous Lingerie delights!

Q: What brands do you carry and which are your favorites?
A: I have selected my brands over a period of time and “hand picked” the items I sell! I discovered some amazing designers at the Paris Lingerie salon 2008 (at the Spicy Garden) and through blogs like The Lingerie Post.

I wanted suppliers that were not easy or obvious to find in France and it was a question of falling in love with the lingerie pieces.

The brands I carry are: Ophelia Fancy (my little favourite, designed by the lovely Stevi Jelbart and Emma Sandham-King), Miss La La, Ell & Cee, Carmen Gonzales (coming soon), some fun pieces from Carol Malony, I could not find Mimi Holliday on French sites and though it was so very gorgeous, I also supply Playful Promises and Odille which I thought have very beautiful pieces for a reasonable price, coming soon is Maya Hansen (amazing corsetry) and I just discovered the fabulous Vintage Opulence that I will show on my site very soon.

Q: Where do you hope to be a year from now, business-wise?
A: I hope in a years time things will have taken off and I can still be there and do what I love: run my fabulicious, delicious, utterly sexy online lingerie boutique!!

We wish her the best of luck, and will keep all of you updated with Fabulicious news!

Playful Promises Lingerie Spring Summer 2008

June 13, 2008 by Mandolina

TLP favorites La Magia have recently added the new Playful Promises lingerie collection for Spring/Summer 2008 to their site and according to co-owner Vicki it’s been extremely popular with the luxury-loving clientele of the Leicester-based e-boutique…

Playful Promises Beautiful Basics Bra
… versatile multiway bra from the Playful Promises Beautiful Basics range is available in 2 colours …

Playful Promises Beautiful Basics Triangle Bra
… easy to wear and comfortable, this bra has no wiring and adjustable straps …

Playful Promises Belle Overbust Corset & Playful Promises Classic Underbust Corset

You know you love all of it and you know you want all of it – shopping at La Magia!

An Update from Playful Promises

April 18, 2008 by Lisa Williams

Phew! Playful Promises is breathing a sigh of relief now the crazy busy trade show period has finally come to an end. After weeks of preparation, getting postcards sent to our customers, and making sure we had all of the samples for our new collection to show off, we started our trade show tour at Top Drawer where our cute satin Zodiac Knickers were ever popular – good to remind everyone when your birthday is coming up! Then came Bread and Butter in Barcelona. Waving designer Louise off with a huge suitcase of samples in one hand, a bag full of prospective outfits for this fashionable affair in the other, and a precariously balanced wire mannequin under her arm was great entertainment for those of us who had the pleasure of watching (and not helping!) This was soon to be followed by Salon International de la Lingerie in Paris, the Harrogate Lingerie and Swimwear Exhibition and finally the Preview Exhibition in Australia!

Top Drawer is also where Playful Promises brand new Beauty range was unveiled to the masses so make sure you keep a look out! We have noticed a trend in Lingerie brands adding beauty and cosmetic ranges to their line. I think this is a natural progression for Playful Promises as we are all about being flirty and dressing up and are aiming to create an ultimate girlie boudoir collection.

Lisa Williams – Playful Promises
Lisa is the PR and general assistant at Playful Promises…. this means she gets to do a bit of everything in the life cycle of a collection from working on new ideas to talking to customers. She is the ideal person to know all the gossip at Playful Promises. The PP homepage is located at playfulpromises.com.

Read all posts by Lisa Williams right here!

A sneak peak at Playful Promises’ Autumn/Winter 2008

February 11, 2008 by Lisa Williams

We here at Playful Promises are so excited to be guest bloggers for the fabulous Lingerie Post! We will be bringing you all of the inside gossip straight from the design studio each month. As this is our debut post we have a very special preview for you!

Especially for the Lingerie Post, Playful Promises have an exclusive look at never before seen images from the latest photoshoot for our Autumn/Winter 2008 collection – “Love Me”! It is so exciting seeing the designs come to life for the first time when the photos come back!

This is our current fashion range, which focuses on electrifying flashes of colour and strong, modern sculpted shapes and designs. The electrifying colours of precious jewels including shocking pink, and electric blue have inspired these dazzling creations. This diverse set of moulded bras and black lace are intermingled with oversized bows and buttons. With names such as “Tease Me” and “Flash Me” reflecting a playful vanity, this range encourages an attitude to flaunt.

We decided to express this playful vanity by using a specially built mirrored box. The photographer James Lightbown (jameslightbown.com) then worked out how to shoot so we could get the garments from the various angles without getting too much of the room in the images and then did an amazing job of making the mirrors disappear in photoshop!!

The photoshoot for this collection was great fun; things that seem to stand out in my mind are Make-up artist, Laura on hand to paint model, Rachel’s bum to make it look uber-perfect for the 360 degree mirror shots – Rachel calling, “More bum paint!” and Laura whipping out her shimmering body pigment and slapping it on with a brush! Oh the glamour!

Anyway… enjoy the pictures and we will catch you next month with all the fun of the trade fairs!

Read all posts by Lisa Williams right here!