The Lingerie Post

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Lola

Lola by Rachel Hunter 2007

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Rachel Hunter doesn’t need an introduction anymore.Rachel Hunter posing in her own Lola Pippa lingerie We talked about the launch of her Lola collection (her first ever swimwear line), and promised to get back to you when we had more news…

Well, today, we do! The official “Lola by Rachel Hunter” website launched this week at lola.co.nz, and it’s packed with info and goodies. Yay!

Lola by Rachel Hunter - Savannah lineThey introduce their brand as follows:

“Combining catwalk couture with beach culture, Rachel’s dazzling new range of swimwear is about to set the swimwear world on fire. The Lola by Rachel Hunter range combines original style and print designs normally seen in high fashion with traditional elements of swimwear such as form, fit and function. “

What do we think? It’s looking a lot better than the somewhat blurry catwalk photo’s we had in our previous post! I love the sexy but sporty pipa range, and look forward to trying it on soon… I may have judged too soon in my previous blog entry, I’m affraid…

Rachel Hunter launches swimwear collection

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Rachel Hunter Swimwear Beachwear collection 2007Earlier this week, both Hello Magazine and Blogleaves reported on the new swimwear/beachwear collection by 37-year-old curvy model Rachel Hunter, quite the tv personality in the United States.

Rachel Hunter, born in New Zealand herself, will be giving the people down under (New Zealand and Australia) the chance to get their hands on her first beachwear collection early in July. Hello Magazine writes:

“The catwalk star was in her New Zealand homeland to present her new Lola line, which combines catwalk couture with beach culture. The collection, which features glamorous swimsuits and bikinis in colorful print designs and flattering cuts, looks set to help the leggy beauty make the transition from model to successful businesswoman, like her fashion industry peers Elle Macpherson and Caprice. “

Rachel Hunter Swimwear Beachwear collection 2007Rachel Hunter Swimwear Beachwear collection 2007

Rachel Hunter Swimwear Beachwear collection 2007 LolaFeel free to make up your own mind, but I’m not too excited about the photo’s (except for the black one-piece with the large white prints, maybe). If she really wants to do what Elle has done, she’s going to have to step up and make something seriously pretty. Isn’t that what first collections are all about: dropping jaws?

Anyway, I’m not going to judge the whole Lola collection on a few photo’s… Count on us reporting back in july or august ;-)!