La Vie en Rose

Canadian lingerie brand La Vie en Rose has come out with a new unique set of bras with magnetic front closure clasps that promise to keep the girls in place regardless of your cup size. The front closure offers unique comfort and ensures a smooth back look that can be tough to achieve with hooks.

“Magnetic Attraction” is comprised of a push up style, a lightly padded bra and an unpadded bra, each selling for $33.95 CA on La Vie en Rose’s website. The bras only come in nude, black and white—hopefully next season they’ll introduce colors and prints!

Left: Lightly Padded bra comes in 34B to 38DD

Middle: Push up bra comes in 32A to 36C

Right: Unpadded bra comes in 34B and 38DD

We haven’t spent a lot of time with Canadian lingerie in the past. La Vie en Rose is a Canadian brand with plenty of retail stores through out the country as well as an online presence. The retail offerings are so dense that the company reminds me of a Canadian version of Victoria’s Secret; however, the merchandise and demographics are different. La Vie en Rose Aqua is a special banner used to target younger women, while the flagship banner offers swim suits, pyjamas, bras, knickers, and some cheeky items for woman. La Vie en Rose even offers something for men, including a “push up” male thong and boxer.

These pieces include some interesting contraptions for enhancing the male figure. Chemises are a key offering from La Vie en Rose. 1960s polka dot and knicker for $29.95 CA and $7.99 CA.

Another similar offering including the lilac chemise and knickerfor $19.99 CA and $7.99 CA.

A light chemise and feather tickler are also available.

La Vie en Rose offers customized web shopping and the ability to shop by style for lingerie, swim, and other clothing. Photos courtesy of La Vie en Rose.

La Vie En Rose’s Magnetic Bra

La Vie en Rose from Canada