Many lingerie companies tactfully and tastefully create undergarments that are gorgeous enough to wear on the outside as clothing. In fact, there has been a huge trend in recent years to design innerwear that doubles as outerwear. But Jovovich-Hawk is an interesting twist on this trend. What they have done is actually take boudoir style lingerie and made the garments into outer clothing. Basically the garments are not worn as lingerie but rather the designs are inspired by vintage lingerie.
Milla Jovovich and Carmen Hawk, both professional models, established the line in 2003 and opened their New York City showroom in 2005. Very specific in what they have designed and the direction their clothing takes, Jovovich says, “We’ve taken the bedroom into the streets, but tried not to be too literal about it.” Hawk adds, “We don’t want to make people feel like they’re walking around in their underwear, we want them to feel like this is a great dress that I could wear a lot but still feel sensual in.”
And the Summer 2008 Collection does not disappoint. A meticulously and intricately designed line of luxurious pieces reminiscent of past eras, the collection is rife with summer beauty and fashion pizzazz. The delicate Emily cocktail dress with pretty tie closure robe resembles a fine negligee while the Zoe B Dress in pink with white polka dots and bloomer styling around the bottom of the dress and waist sash both make the dress pretty enough for a garden party. The Florence Dress is a gorgeous night shift style dress with fabulous crochet down the front of the dress and the hem making this cool enough for a hot summer day.
While it is true that Jovovich-Hawk is not a typical lingerie line but rather a clothing line inspired by boudoir type dressing gowns and garments, it is important to add to any luxury lingerie discussion as the line shows the significance of lingerie through the ages.