New York’s Lady Gaga, the pop singer and songwriter (she’s written for the Pussycat Dolls), is known for her eye-catching and skimpy outfits. So when she was shopping with stylist and fashion guru Mark Heyes in London this week, it wasn’t a surprise that she picked out some knickers to wear at her shows. The surprising part was the style she picked – she shunned racy Agent Provocateur panties and picked up a dozen pairs of Flexees instead. Flexees is a shapewear line by Maidenform, and certainly isn’t the first brand that comes to mind when most people think of “skimpy.” Of course, judging by her past outfits (like the one shown here) she might just wear her Flexees as outerwear, so maybe it wasn’t such a modest choice after all…
Maidenform Brands, an affordable line of lingerie basics, has committed to an agreement with Donna Karan International to design, source, and market lingerie under DKNY and Donna Karan brands. The agreement has given Maidenform the rights to create a full collection of DKNY and Donna Karan inimate apparel, and this collection will be distributed worldwide in high-end department stores and specialty boutiques beginning in 2009. The Chief Executive Officer of Maidenform, Thomas J. Ward, said of the agreement,
“This relationship allows us to penetrate new channels of distribution and provides us with another method to drive additional sales growth in the future.”
The new DKNY apparel joins the other brands of the 85-year-old company, like Flexees, Lilyette, Sweet Nothings, Rendezvous, Bodymates, and Self Expresssions.