This year, Eve’s Apples Lingerie wants small-busted women to measure up! The online retailer introduces the “Size up the Web” campaign to ensure that small-busted women are properly fit for a bra. Wearing the wrong size bra isn’t just a full-cupped problem. According to Eve, traditional bra fitting systems aren’t as effective for women with smaller breasts.
“Most bra-measurement systems don’t take into account breast shape, tissue, and placement on the chest,” says Eve. “So women with small breasts often end up wearing ill fitting bras with cups that are too small and bands that are too big.”
To encourage petite-busted women to find their true size and best matching brands, the “Size Up the Web” campaign features a complimentary online bra fitting just by visiting Eve’s Apples Lingerie!
“Our complimentary online bra fittings work for small-busted women of all body types – tall, short, broad or slim,” says Eve. “Women do their own measurements in the privacy of their home, then we review each submission personally and determine her true bra size based on all of the factors – not just chest circumferance and breast size.”
In the February 2011 issue of Cosmopolitan, Eve offered bra-fitting tips to help women flaunt smaller breasts. However, she recommends going through the online fitting because some shapes are especially challenging.
Customers have already responded well to this campaign. We hope that many more of you will take advantage of this great opportunity to find your perfect fit!
If you loved this post, why not stay connected with Eve on Twitter and Facebook. She is currently working on developing a patented bra-fitting system just for small-busted women that can be utilized without the help of a professional. How exciting! Stay tuned!