Etam

Daniela Freitas for Etam Lingerie 2009

August 29, 2009 by Quick Blurbs

We’ve had Etam Lingerie photo sets on TLP before – but the gorgeous Brazilian Daniela Freitas is all new to us.

The lingerie actually looks great, and with Etam prices – I’m actually planning to get a whole bunch of these… I love the black body with what looks like sheer/lace detailing and the beautiful black high-waist set too… Very interesting!

Daniela is also modeling the Etam Ready-To-Wear collection this season (link) – but obviously that’s not as relevant to us. 🙂

On the Lookout: Sophie Malagola

April 21, 2009 by Rene

Sophie Malagola is one of the hidden forces in lingerie. She has an eponymous brand, but she also lends her talents to many other brands. After graduating, she worked at French power house Chantal Thomass. She has since designed collections for La Redoute, Daniel Hechter, Plein Sud Sun, DIM, Lejaby, Etam, Crazy Horse, and Le Chat.

Some pieces from Etam

Some pieces from Le Chat

Some pieces from her own collections

Malagola may be best known for her Boheme Crystal bra. More jewelry than lingerie (it is delivered in a jewelry box), someone bold could wear this bra by itself, someone even bolder could leave their boudoir wearing nothing but this bra. Otherwise, it may have to be worn with a black top.

It is available for special order from Ma Cherie d’Amour. It is $2,550.00.

Malagola began her own collections in 2002. The collection uses a lot of triangle bras and something like a boy short crossed with a culotte and string.

Sophie has been relatively quiet since 2006. The website hasn’t been updated for more than eighteen months. and there isn’t much news about Sophie on the Internet. TLP hopes she is still designing and collaborating. Add a comment if you know more about her whereabouts.

Natalia Vodianova for Etam Lingerie Spring/Summer ’09

January 24, 2009 by Mandolina

These photos of the ever so pretty Natalia Vodianova are taken from Etam Lingerie’s Spring/Summer ’09 campaign.

Etam is a French budget lingerie label — very popular in Europe, and very decent quality-wise for daily wear!

Etam.com has a full site dedicated to this photoshoot — they’re obviously proud! Check it out at etam.com/natalia/!

Etam Maternity Collection

November 13, 2008 by Rene

Etam is a French online superstore. If you are familiar with Cazar in Germany, Etam is like the discount version with house labels and cheap pricing. Etam’s site is available only in French. They ship to most French speaking countries (that doesn’t include the US) and really covers most of Europe including the UK.

Recently, Etam started The Baby Project which is a line of maternity clothes. Blending tanks, yoga pants, and sassy knee highs, the Etam collection is delightful in plum, eggplant, and lavender colours. Prices range from 12 € to 45 € for the various pieces. The picture shows most of the offering from Etam excluding some mom briefs and maternity bras.

Photos courtesy of Etam.

Valege Lingerie from France

May 1, 2008 by Rene

Valege is a line out of France. They sell lingerie and swimsuits. This is not a pure design house, but I do think they design and sell their own line. In this way, they are similar to 1001 Dessous and Etam. All three of these brands are catering to the under 30 set and with an average bust smaller than found in the UK (36C and likely growing) ^stats». Although Valege does offer many of their briefs in size XL (which is infrequent at Etam) and it looks like Valege may even ship to the USA.

The site offers English translations, but oddly, you have to click English on every page until you get a feel for the shopping cart and then it works like any other system with an ability to add product and then check out when you are done.

The lines either carry names or are simply identified by their product ID. The Vilma is an attractive set available in three colours (shown in brown) and four pieces – a bra, suspender, tanga, or boy short. This is fairly typical of the entire offering.

The Charlottine is a nice two tone set. Again, the choices are bra and boy short, but this time there is also a basque and string. The bras are around € 25, the boy shorts are around € 15, and strings around 10 €.

Valege is the only online store I’ve seen that makes use of blurs for their multiple model photo shoots. They will often have two models in a single photo. They will use the same photo for two different product pages, and simply blur out the other model. Here are some examples.

Photos are from the Valege website.