We just got word that Elle Macpherson Intimates officially launched in Europe with a celebration on November 12! The Spring/Summer 2010 collection was displayed in a series of artistic installations at the Galerie Morgen during the launch party.
The press release noted:
Elle Macpherson, famous for shaking up the traditionally staid lingerie industry, could be considered to be bucking the trend of most business strategies in the current global economic climate by bringing her collection to Europe. However, this signals the confidence in the strength of the Intimates brand and the unique fashion handwriting which is in demand in Europe.
Elle Macpherson, Creative Director of Intimates says taking my lingerie into Europe feels very much like a natural next step. “The reaction to the launch of Intimates in Europe has surpassed all our initial expectations. It’s a very exciting time for me and my design team.”
Elle Macpherson Intimates is now available in Germany, Switzerland, Austria, Sweden, Denmark, and Greece. In Germany, you can find it at Galeries Lafayette and KaDeWe in Berlin, Ludwig Beck in Munich, and Breuninger in Stuttgart. When the European expansion is complete, Elle Macpherson Intimates will be available in over 30 countries worldwide. Online, you can find Elle Macpherson Intimates at Figleaves (UK/US), Freshpair, HerRoom, Zodee, and BareNecessities.