Get ready NYC ladies! Journelle is again opening its doors and inviting you in for a designer trunk show! From October 2nd through October 5th, Journelle will feature Damaris, Dessous, Lola Haze, and The Lake and Stars. The 4 day event begins with a launch party on October 2nd at 7 pm. Stop by the East 17th Street store to check out the collections for yourself. Can’t make it? I will be there and bring you back a full report! In the meantime, check out these photos below from each of the designers. Enjoy!
Damaris
New Damaris Spring/Summer Collection!
Just got an e-mail off Nancy Meyer announcing the arrival of new Damaris knickers and bras and as always they’re so girly and pretty — I wish they weren’t $200 a piece… From the Nancy Meyer site: “Rich and luxurious silks are paired with sensual lace and decorated with a variety of colored adornments.”…
I won’t talk too much but I’ll skip right to the pretty photos… Enjoy!
As always, a shopping link straight to Nancy Meyer! 😉
Dolce V – Upscale Lingerie Retail
Dolce V is a new designer lingerie store. Unlike the upscale designer selling their own wares, Dolce V is offering a broad range of designers including Adorisadora, Anna and Boy, Beau Bra, Belabumbum, Chantelle, Cosabella, Damaris, Fauve, Fleur T, Freya, Guia La Bruna, Huit, Margherita Mazzei, Mimi Holliday, Miss Mandalay, Nearly Nude, Ondademar, Princesse Tam Tam, Verde Veronica, and Verdissima. Some of these designers are very hard to find and currently Dolce V is the sole online retailer of Adorisadora.
Lucia Mizzoni hopes that Dolce V “will become addictive; one of those little secrets you will want to share with all your friends even though a side of you will want to keep it for yourself only!” Lucia Mizzoni spent nearly 8 years as the marketing manager of L’Oreal UK. Before L’Oreal she had a distinguished education including a Fullbright scholarship in 1998 for International Relations at Syracuse University. The Dolce V business started in January of 2008 and the online shop launched shortly there after. Head over to Dolce V and join their club for free. You’ll get a satin tape measure so you can measure your own bust and make sure you are getting the best fit. When you get your tape measure, use the Dolce V bra size calculator with three simple steps. Once you know your size, Dolce V handily offers a way to search their store for your size. If you are a fuller figured women, you may find that Dolce V offers a decent selection through 38E or 38F via brands like Freya and Fauve. I imagine that with early success, Dolce V will offer even more sizes in the future.The site is easy to navigate and offers search to help find pieces that interest you.
Each designer is broken out as a search filter and you can also shop by occasion or department. This level of flexibility is often skipped as some retail sites don’t break out by designer or don’t offer search. Dolce V offers tips for men and a break out section focusing on hot trends including a short Flash video. Unlike many online lingerie retailers, Dolce V offers free returns, so you can buy with the extra confidence that returns won’t be a hurdle.
One feature of the site I haven’t seen before is integrated zooming. Many sites open another window and launch a separate client to zoom in on details. Dolce V is using a technique to keep the zooming inside the same screen as the product details. When you land on a product page, you will see a medium size picture and two thumbnails. As the page loads, a larger version of the thumbnails is downloaded in the background. You can use the medium size picture to zoom in on details and use the thumbnails to change the picture. Besides having some great designers, I think this zoom feature makes online shopping easier and for now, makes Dolce V different than their competitors.
Lucia is offering a discount code DOLCE108L for 10% off. Go over to the site and buy some goodies.
Damaris’ New Collections
Damaris’ new collection is out, and as expected we see the trademark “bottom cleavage” at every turn. ES Magazine has said of the brand:
“Damaris designs the cheekiest knickers in the world…the underwear industry has been rocked by them, [they’re] so original, so popular.”
While the line certainly did not disappoint when it comes to “cheeky knickers,” I have to admit that I was a little disappointed by the designs. They seem to be rehashed versions of the Spring/Summer collection. Don’t get me wrong – everything is still gorgeous and luxurious. I just get the feeling that I’ve seen it all before. The good thing, of course, is that if you had a favorite design earlier in the year, there is probably a new version for you to enjoy! Check out these photos:
The much more affordable and wearable Mimi Holliday, by Damaris, also has new styles for winter. Enjoy!
Glamorous Amorous’ Fantastic November Sale
Usually all of the lingerie sales are on our sales page, but seeing as we haven’t mentioned Glamorous Amorous as much as they deserve in the past few weeks, their fantastic november sale does get an extra mention on the blog too! Up to 75% off on labels such as Valisere, Spoylt, Ayten Gasson, Damaris, Beau Bra and Roberto Cavalli! Click the image below to check out the pieces! 🙂