• Skip to secondary menu
  • Skip to main content
  • Skip to primary sidebar

The Lingerie Post

The most beautiful lingerie and swimwear in the world...

  • Home
  • About
    • Advertising on The Lingerie Post
    • Want to write about lingerie?
    • Who are our Expert Guest Bloggers?
  • Our Team
  • Interviews
  • Reviews

Burberry

Burberry lingerie?

February 27, 2008 by Brenda

An icon, as far as luxury goods retailers are concerned, Burberry, established 1856, has announced that an underwear line is a distinct possibility. Speaking after his successful showing of the Winter 2009 Menswear line, Christopher Bailey, the Creative Director, responsible for Burberry’s collections and store images, has indicated that although a launch date has not been set, the notion of an underwear line was in the works.

Other high-end retailers have launched underwear lines in order to promote consumer loyalty and to gain more exposure by offering a segway into their brands. While Burberry launches more collections, designer underwear seems to be a natural fit.

burberry print

In addition to the possibility of an underwear line, Bailey added that the new formats for the stores was well received and that more refurbished stores were on the way. Revenues were higher as a result of the new formats, which focus on a “southern” fresh concept and a “northern” cosier look.

Still growing strong after 150 years, the Burberry underwear collection should be a smashing success. We will have to wait and see if the first pair of undies will be fashioned after their trademark check (or plaid depending on where you live).

Filed Under: Burberry, Gossip, Lingerie News, Plaid, Underwear

Primary Sidebar

Recent Posts

  • Curve New York August 2021 Show
  • Apparel Company Dana-Co Unveils Plans to Launch Natori Intimates & Skarlett Blue Internationally
  • Marie Jo L’Aventure Spring-Summer 2021
  • Hunkemöller launches lingerie collection with supermodel Duckie Thot
  • Tales from Japan: Chantelle AW20
  • Hunkemöller Doutzen Summer Stories Collection 2020
  • Emma Harris’ new Autumn-Winter 2020 Collection
  • An Insight Into How Covid 19 Has Impacted The Lingerie World – A High End Indie Manufacturer’s Perspective
  • Agent Provocateur Spring/Summer 2020: #PlayToWin
  • Bleuet Introduces Bleumer Tumble Shorts for Tween and Teen Girls

Archives

Let’s get social!

The Lingerie Post on Facebook
The Lingerie Post on Twitter
The Lingerie Post on Feedburner

Copyright © 2023 The Lingerie Post