Lingerie and fashion in general are dictated by many factors – celebrities, fads, trends, whimsy and even foolishness sometimes. What was hot yesterday may not be hot today so very few designers really make a lasting impression in the world of high-end apparel. But, one of the longest running lingerie companies can proudly boast that they are an exception to this fashion reality. Barbara of Paris, also known as Barbara, Barbara of France and Barbara Lingerie is a predominantly family run organization and has been creating beautifully feminine and intricate lingerie since 1926.
As one would surmise from their name and logos, the company is situated in Paris, France and was founded and managed by the Bena family until 2006. The company’s official website best describes their longevity and success story. They are a family and ultimately a corporate entity that took risks, adapted and innovated to the point where they became a world-renowned organization.
The family has since sold controlling interest to an equity firm in 2006 but the Barbara of Paris Fall 2008 Collection has already hit the runways this month in Las Vegas and New York at Lingerie Americas.
Many luxury lingerie companies focus on one or two products or lines making them the signature product. Barbara, on the other hand, has endeavoured to create all types of lingerie including sleepwear, swimwear, underwear, shaping garments, foundation garments and specialty items such as maternity and plus sizes. But they do not compromise quality and image in order to produce such variations in selection.
And, while the Bena family may now only own about thirty percent of Barbara, the new regime continues to focus on family values and the virtues of looking good with quality products. The 2008 advertising campaign emphasizes the bond between a mother and a daughter, which closely parallels the historic value of the Barbara of Paris line. The campaign’s underlying message is that family is important and Barbara has always been a successful family concern.
The Spring/Summer Collection, which is being sold in specialty boutiques now, is simply delightful with names such as Fleurs du sucre, Thé au jasmine and Macarons. The collection is best described by the company itself as “an appetising pic-nic” of “sweet sensations”. Think of perfumes, fruity colors such as pink raspberry, peach tea and apricot and creamy textures inspired by Japanese flower gardens.
As long as the company continues to innovate, please and maintain the quality control and comfort for which it is known, may it continue to lead as one of the world’s greatest lingerie success stories. More info on the Barbara website!