Bali bras, panties and shapewear have always been and remain a leader in the foundation garment industry. From humble beginnings, the story starts back in 1927 when ladies’ undergarments were made to produce a flat figure. Sara Stein worked for one of these manufacturers and she decided that she could sew something better. So in her spare time, she constructed different designs that she felt would be more functional and more comfortable than what was being sold. Her husband Sam who was a sales clerk sold the bras to stores in their neighborhood.
Labeled “Fay-Miss”, a play on the word “famous”, the first year was hugely successful with sales of ten thousand dollars. In 1935, the name was changed to Bali Brassiere Company. Innovators of the foundation industry, the Steins were more concerned with good quality, good fit and comfort more so than profit. This fact alone propelled the company to massive growth and in 1969, when the Steins retired, controlling interest was sold. Ownership has changed over the years but the brand has not. It is still a well sought after label.
Bali Concealers Collection, “a flawless finish under everything”, is a line of bras that holds a secret in keeping the body smooth. The secret is in the Concealing Smoothing Petals™, an innovative patent pending technology that prevents show-through while remaining ultra thin and non-bulky. These bras are the only ones to use concealing petals so that women may feel confident and assured in the knowledge that their bras provide complete modesty.
And aside from the smooth design and concealing petals, there is one more aspect that makes the Bali bras very comfortable. They are tagless. Three styles of bras are available in underwire, wirefree and minimizer in five colors of black, bronze, suntan, soft sand and white. They are made of nylon, spandex and polyester and come in sizes 34-44 B, 32-44 C, 32-44 D, and 32-44 DD. The cup pads are polyurethane foam. Dare to wear your tightest fitting top or dress with this bra and you will look marvelous with no show-through!
Even the website is detail oriented as one can click on a color and see that actual bra on the model. This helps when choosing colors, as most times it is difficult to really get the feel of a color with just a small square patch. It also provides the washing instructions for each style.
Directly involved with women and the community, the company holds regular “Fit Events” where women can find out their correct bra sizing and as a socially responsible company, Bali supports The Breast Cancer Research Foundation.