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Amoralia

Amoralia Maternaty Lingerie Spring/Summer ’09

April 1, 2009 by Mandolina

We just got word (and photos!) from Amoralia about their new Spring/Summer collection for 2009. Being one of the largest maternity lingerie brands out there — we’re obviously psyched about their newest creations. This is what they’re saying:

“The revamped Embrace strapless bra is perfect under halter-neck tops and strapless dresses, whereas Second Skin, a plunging moulded microfibre bra is perfect to show off new curves and cleavages.

The Embrace maternity strapless bra (photo below) now features removable fabric or clear straps that can be worn halterneck, one shouldered or crossed-over. The rest of the collection, made from soft Italian breathable microfibre and lined in ultra-soft bamboo includes a nursing cami, nursing bra, hipster brief and thong and is available in two elegant colourways; cameo – a soft nude – and practical black. Uniquely, the nursing bra features a patented magnetic clip for discrete, fuss-free feeding.”

Amoralia Embrace strapless Bra

“The Second Skin bra (pic below) now features removable foam pads – perfect for achieving that smooth T-shirt look – and thanks to its cross over front, is plunging enough to be worn under deep V tops and dresses. The lightweight, deliciously soft microfibre makes it super comfortable on a hot summer’s day. The hipster short is cut to curve snugly under the bump and smooth away any unwanted lumps under figure-hugging dresses.”

Second Skin Ivory AMORALIA LINGERIE

“With a wealth of research into the mums-to-be market, Amoralia understands that pregnancy doesn’t mean an end to style. In fact most women want to feel as feminine as possible while enjoying their growing bump. It’s no surprise then that the brand counts Hollywood stars Toni Collette and Rachel Weisz, as well as supermodels Karen Elson and Laura Bailey amongst its fans.”

Photos thanks to Amoralia!

Filed Under: Amoralia, Karen Elson, Laura Bailey, Maternity lingerie, New collection, Press Releases, Rachel Weisz, Toni Collette

Amoralia Lingerie new Collection…

November 12, 2008 by Mandolina

Délice, a glamorous ’50s inspired collection in sexy satin and soft spot mesh with cute bow details is designed to make any woman feel beautiful and delicious. This Amoralia collection is as practical as is it is pretty, with cups lined in ultra-soft, breathable and bacteriostatic bamboo, supportive satin straps, discrete nursing clips and comfortable, stretchy cups. The maternity and nursing bra with a choice of matching short or thong is available in seductive Orient (black with mauve satin). Wrapped up in a beautiful organza gift bag, it is must for any yummy-mummy this Christmas.

amoralia second skinSecond Skin, Amoralia‘s new basics range is made from soft, breathable micro fibre. The highly practical, moulded maternity and nursing bra is available in ivory only. Teamed with the matching briefs, this the ideal underwear set for everyday use.

Selling like hot-cakes is the new Love From, a mother and baby matching set which consists of a gorgeous kimono-style nightdress in slate grey and small white spot and comes with cute matching babygrow. The flattering nightdress is suitable for both maternity and nursing, while the neutral sleepsuit is suitable for either boy or girl (sizes: newborn or 3 months). This is a perfect gift set.

Check out Amoralia.com, it’s great!

Filed Under: Amoralia, Bamboo Lingerie, Maternity lingerie, New collection, Press Releases

A gorgeous Strapless Maternity bra by Amoralia

July 6, 2008 by Mandolina

Going through press releases and new collections I found this breathtaking campaign shot from Amoralia‘s summer collection and got almost emotional… 😉

I’m sure you’ll all love this one too:

Amoralia Strapless Maternity Lingerie Set
click for full sized photo!

Stunning photo and what looks like a stunning piece of lingerie!

Photo thanks to amoralia.com.

Filed Under: Amoralia, Maternity lingerie, Strapless Bra

Amoralia Lingerie Wins Fashion Award 2008

June 15, 2008 by Mandolina

The UK Fashion Exports Awards 2008 have been announced and Amoralia Ltd., the luxury line of maternity wear, has won the Lingerie and Beachwear Award. It is not hard to understand why this label won the award with its beautiful, quality-consciousamoralia maternity lingerie undergarments. Both the Reglisse and Angelica lines of swimwear are sexy, functional and fashionable for pregnant women. Made to expand with the woman’s bump, the bottoms sport convenient side ties and both the bottoms and tankini are fully lined for discretion.

Nursing camisoles as well as loungewear are included in this collection as garments are offered from the beginning of a pregnancy until after, during nursing stages. Gorgeous bras and panties with fine details and fancy ribbons, comfortable nightwear in long pant sets or nightdresses, and even supportive maternity thongs make up the full line.

Lastly, the company website has an extensive fitting guide. It shows pictures of how to measure properly, it offers conversions from UK sizing to other international sizing, and it equates the sizes with the weeks in a pregnancy. Although the return policy is excellent, Amoralia offers many ways in which to avoid buying the wrong size with its detailed “common problems” section.

Filed Under: Amoralia, Lingerie awards, Maternity lingerie, Nursing bra

Greenleaves: Figleaves’ Eco Lingerie Department

March 8, 2008 by Mandolina

Eco Lingerie is the next big thing. We’ve mentioned quite a lot of Eco-stuff on TLP before (read up in our ‘eco lingerie’ archives here!), but when Figleaves decides to really go for something, they beat everyone else when it comes to delivering. To make sure they don’t miss out on the eco-trent, Figleaves have launched Greenleaves — their dedicated deparment for ‘green products’ with the tag line: “Concerned about the environment but also want to look and feel good? Then Greenleaves is for you!”.

At this point, Greenleaves has 4 dedicated eco labels on display:

  • Eco Boudoir (UK/US)
  • Enamore (UK/USicon)
  • GreenKnickers (UK/USicon)
  • People Tree (UK/US)

Figleaves has also added some eco products from other brands like Chantelle, Ballet and Amoralia in the Greenleaves department — as always different styles on the UK and US website.

That remains one of the downsides. Some of the pretty things on the Greenleaves UK shop are not on the Greenleaves US pages. Oh well! 🙂

Greenleaves Eco Lingerie

Filed Under: Amoralia, Ballet, Chantelle, Eco Lingerie, Eco-Boudoir, Enamore, Figleaves, GreenKnickers, People Tree

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