November 1st the ever-so-sexy Agent Provocateur line launches their interactive marketing campaign, “She Was Maid That Way” on their website. In the meantime, check out the other goodies on the site including the Lessons in Lingerie adventures!
Lingerie Ad campaigns
More Elle — Interactive Store Front!
You know you love it as much as we do. Check out this video of the Interactive Store Front. Pretty innovative if you ask me. I plan on checking this out myself over the weekend to see the stir it is causing up close and personal.
[youtube]http://www.youtube.com/watch?v=kL-QXXycciQ[/youtube]
Myla Lingerie – Beauty and the Bedroom
Myla, the seven-year-old luxury lingerie, accessory, and toy label, has been mentioned on The Lingerie Post before, but never featured. I’m changing that now! They have launched their first advertising campaign for the fall collection, called “Myla – Beauty and the Bedroom.” There are eight moody photographs for the campaign, taken by photographer Ben Hasset. The photographs showcase the Autumn/Winter 2007 collection on models relishing the collection while laying on a bed of luxurious black silk. Franceska Luther, Myla’s creative director, said of the collection:
For the autumn/winter shoot, we explored the concept of nostalgia, modern femininity, sophisticated sexuality and the irresistible desire for exquisite lingerie.
Enjoy the sneak peek of some campaign photos! In other news, the brand is expanding with Harvey Nichols and Henri Bendel beginning to stock the line this season. Myla will also be opening a second boutique in New York early next year.
Elle MacPherson’s 2007 Lingerie Campaign
I didn’t really know how to sum this one up in a title. Elle Macpherson’s MySpace/Youtube ads? Elle Macpherson’s internet ads work? Elle Macpherson does it again? Elle Macpherson is so great and I love the way she approaches the whole label-creating thing? They’re all possibilities, right? Thing is, the set of ads cruising the web (starting off at MySpace!) is great, and a really good try at the viral marketing thing…
Check out the different videos right here on The Lingerie Post:
Also, make sure to check out the new Elle Intimates website — it’s… cool!
Bomber Girl – Elle MacPherson Intimates
Haha I actually like this one a lot. Bomber Girl puts herself to good use: she blows things up. 😀
[youtube]http://www.youtube.com/watch?v=fVrtfXFr10A[/youtube]
This ad is part of a series of Elle Macpherson Intimates ads — check them all out right here!