HOTmilk has released the first of what they promise to be a series of sexy videos featuring their maternity and nursing lingerie. Take a minute to watch this cheeky and steamy video!
[youtube]http://www.youtube.com/watch?v=D9KO-Oq_SZU[/youtube]
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New Collection, Website, and Contest from HOTmilk
Remember when we gave you a sneak peek of the new HOTmilk collection? If you’re an expecting mother-to-be you no doubt took notice of the sweet and sexy designs. We just heard from HOTmilk and the good news is that these styles are now making their way into shops! Now available at 484 retailers around the world, the new HOTmilk collection has arrived just in time for spring fever 😉 You can find stockists on the HOTmilk website if you’re not sure where to go.
HOTmilk is also boasting a brand new website! It’s saucy and sexy, and you can see all of the new collection there. They even have a message board for HOTmilk moms to come and review their favorite products or ask the label any questions.
There is also a cute new milkMAN competition, which you can enter to win an ultimate romantic getaway experience with your man! This is a perfect way to have an exciting second honeymoon before your new baby comes. To enter, you just submit an image of your man in boxer shorts, which will be posted on the HOTmilk website for voting. He’ll have to answer a few questions which “delve into his manliness,” and that’s all you have to do! The first prize winner will recieve $5,000 (USD) to spend on any luxury travel of your choice. The winner will also be named the HOTmilkmilkMAN and secure him the role as the model for the 2009 milkMAN boxer shorts, which will be sold for charity. Head on over to the HOTmilk website to learn more. The contest ends on May, so be sure to enter while you still have time!
HOTmilk to Lower Risk of Sexual Abuse in Zimbabwe
HOTmilk, one of our favorite maternity lingerie lines, is sending special shipments to the women of Zimbabwe. HOTmilk is sending underwear to help lower the risk of sexual abuse of the young women in the villages. My first thought, of course, was “How on Earth would that help?” Morag Roy, a former Zimbabwean teaming up with HOTmilk for the project, discovered during a trip back to Zimbabwe that the sexual abuse of young girls was rampant. When he asked a priest what would help keep the girls from becoming victims, the priest told him that “underwear gives a woman prestige, shows that they have money, and means men are less likely to assault them.“ Roy returned to Zimbabwe six months later, with a suitcase full of bras, and saw first hand how much it helped.
During the trip, Roy also discovered that most girls and their mothers often only own one pair of tattered panties, and so they often just won’t wear any. “They also desperately need knickers, but I guess a Catholic priest wouldn’t have thought about mentioning that!” said Roy.
When HOTmilk learned this, they set out to help. HOTmilk co-owner and co-designer Angie Crosbie said,
“Sometimes we can take a lot for granted, from the roofs over heads right down to the fact we own underwear. When we heard that something as simple as undergarments had the possibility of giving young women in Zimbabwe a better chance to live a life free of sexual abuse, we knew that we wanted to help. Morag had done such a great job in gathering thousands of bras for her cause and we were delighted to donate 6,500 brand new pairs of underwear for her project.“
HOTmilk’s freight forwarder, Express Logistics, also helped the cause by sponsoring the transport of the underwear from New Zealand to Zimbabwe. HOTmilk has sent the underwear is currently awaiting and update from Roy.
HOTmilk Controversy and New Collection
Do you remember the media storm that occurred last year in response to HOTmilk ads? It was, as Mandolina reported, silly that anyone would think that maternity lingerie should be modeled on women who weren’t even pregnant. But it caused a huge uproar!
It’s been more than a year, and we thought that the controversy had died down, but it seems that it hasn’t. Amanda Bere, who owns H&J Lingerie Co. of Shelby North Yorkshire, put pretty HOTmilk lingerie on a pregnant mannequin on display in her store’s window. She was surprised when local residents and other shops complained that the display was offensive and wanted it removed from the window. Even putting a camisole on the mannequin didn’t ease the complaints, so Bere finally took down the display. When local mothers learned why the display was removed, they were rightfully appalled. Pregnancy is a beautiful, natural time in a woman’s life! Do people really think that pregnant and nursing women shouldn’t be sexy? How ridiculous!
The good news is, for all you beautiful mothers-to-be out there, HOTmilk has just released a gorgeous new collection of maternity and nursing lingerie. I smiled as I looked at every new piece. This is how pregnant and nursing women should be treated! We have a sneak peek at the stunning new sets – they’re not even on the website yet! Check out these fun photos:
 
These styles will start showing up at your favorite retailers soon, so keep an eye out! You can find stockists on the HOTmilk website if you’re not sure where to go. Figleaves UK also carries some styles.
HOTmilk Wins Awards
The creators of the fashionable maternity lingerie line HOTmilk have just been recognized with two women’s business awards. Lisa Ebbing and Ange Crosbie won “Best New Business” and “Best Micro Business” at the Bloom Her Business Conference and Awards.
My guess is that plenty of women who voted on the winners remember the bland lingerie options facing them when they were pregnant – the experience that first prompted Ebbing to create HOTmilk. The label is now stocked in over 300 boutiques worldwide, and you can also buy online from Figleaves UK.