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The Queen of the Teese, Dita Von Teese appeared in Covent Garden yesterday to unveil her first collection of vintage inspired lingerie for Wonderbra – which will be available in stores across Europe this week.
Created by Dita and inspired by her love of beautiful vintage lingerie, Wonderbra by Dita Von Teese is designed to actively encourage women of all ages to harness their inner-glamour and beauty. Dita, the undisputed Queen of Burlesque, brings the sensual glamour of the 1940’s and 50’s to the collection, updated with a modern Wonderbra twist.
Dita sounded extremely enthusiastic at the launch: “The fit of the collection is wonderful and you can wear it under your every day clothes. That was important to me, because I think it’s hugely sexy to go about your normal business having a little secret of your own. Underwear isn’t just something that you put on for a lover; you wear it for you.”
Big exciting news at Dita Central today! Dita’s short film, “The Science of Sexy”, is now online and obviously TLP is here to share!
Quite an unusual look for Dita at the beginning of the film but I think it’s a huge success — and I’m assuming labguys all over the world wouldn’t mind having her around on a daily basis… 😉
Dita says of the film: “It’s a really fun film and represents a stripped down but exaggerated version of my real life: I was a little blonde growing up in a farming community, there wasn’t a lot of glamour there and I felt very ordinary and plain. Lingerie is one of the things that came into play when I was starting to create my own mystique and glamour.”
She added: “Finding your inner-sexiness is about finding your comfort zone and hopefully this collection of lingerie will help you do that.”
The limited edition “Wonderbra by Dita Von Teese” lingerie Collection launches across Europe from 23rd September.
More info on the film on sexysciencebydita.com — more info on the Wonderbra by Dita Von Teese lingerie soon on TLP!
We told you in January that you could expect a collection from Dita Von Teese and Wonderbra. Well, now we have some more information and pictures! The gorgeous “Wonderbra by Dita Von Teese” collection is the first time in Wonderbra’s history that a celebrity has created an exclusive range with the company. Dita, perhaps the most famous burlesque dancer in the world, included garter belts, panties, and bras in her collection (with an unsurprising nod to retro fashions). The star says of her saucy underpinnings:
“I am very proud of the lingerie that I’ve created for Wonderbra, because it has all the beautiful detail of sexy, sensual and glamorous lingerie, but the fit is perfect to wear under your everyday clothes. I love it when you can go about your daily business with the knowledge that you have a little secret of your own on underneath.“
Inspired by 1940s and 1950s Hollywood glamour, the collection includes a bra with a top-wire design that was popular in the fifties. The drop-dead sexy styles also anticipate how your man will react when he sees you in them – some of the panties and bras have quick-release magnetic clasps so you can get them off as quickly and easily as possible (Wonderbra promises that this detail will make “daring stripteases a cinch”)! But Dita is quick to say that men’s reactions aren’t the most important thing about her collection:
“Lingerie shouldn’t be something you just put on for your lover; you should do it for you…It’s not about seducing men, it’s about embracing womanhood.”
I think both women and men will be able to appreciate styles like this:
The collection will be launched in Europe on September 23, and our readers in the United States will be able to purchase the collection from ASOS.com.
The famous burlesque performer and model Dita von Teese is set to design a limited edition of Wonderbra lingerie, aptly named “Wonderbra by Dita Von Teese.” The retro designs (released in three ranges) will focus on lingerie fashion from the 1940s. Dita will be modeling this new collection in a Parisian photoshoot in the upcoming weeks, and the line itself will be released in September. Dita said of the partnership:
“I’ve been passionate about beautiful lingerie my entire life, so to team up with Wonderbra is a great privilege for me and I am immensely proud of my collection…I really hope that with this new range I can share my passion for sensual, wearable lingerie that will add a touch of glamour to people’s lives.”
Debbie Rix, Wonderbra’s Europoean marketing director, says:
“Dita understands how to make a woman feel sexy. She is a natural fit for the Wonderbra brand.”
Dita will be the first celebrity in Wonderbra’s history to create an exclusive range with the company.