October is a time for Yandy.com, online retailer of sexy Halloween costumes, to be focusing on the busy, upcoming holiday, however this 2011 season, Yandy is also focusing energy in to a completely different field: breast cancer research and awareness. Yandy will be donating 10 per cent of all proceeds gained from the sale of the Yandy exclusive, Pink Leopard Costume to benefit breast cancer research and awareness this Halloween season.
“While, of course, our focus is on selling Halloween costumes for people to attend fun and carefree events and parties, we don’t want our customers to lose site of what else October represents; breast cancer awareness,” said Yandy’s CEO, Chad Horstman. “October is synonymous with Halloween but it’s also synonymous with getting the word out and supporting the fight against breast cancer. We want our customers to be just as passionate about this cause.”
The featured costume, the Pink Leopard Costume, features a distinctive pink leopard print with plush, faux fur, a unique look amongst standard Halloween costumes. “When we first thought up this idea, we were examining all of our animal costumes from the Halloween costumes 2011 collection and landed on this one. With it’s unique pink hue, we thought it would be the perfect fit for a campaign such as this,” said Horstman.
The Pink Leopard Costume includes a tube-style top with a lace-up back and a matching skirt with long, faux fur tail. The costume also can be enhanced with a pink leopard print, faux fur hood, matching hand warmers and legwarmers. Each piece is available for purchase separately and 10 per cent of the proceeds from the sale of each piece will be donated to aid breast cancer awareness. There is a limited run on this costume and it can only be found at Yandy.com. The costume, complete with all of the accessories, totals $231.80.
“We hope we can sell out of our stock in this costume which could mean we could be writing a check for upwards of $4,000 to benefit breast cancer research and awareness at the end of Halloween. That’s something we hope our customers can be proud to be a part of,” said Horstman.