Scottish Independent retailer Boudiche were awarded ‘Lingerie Retailer of the Year’ at the prestigious Drapers Awards in London on Wednesday 18th November. It was the Boudiche Glasgow boutique that this year was awarded with the prestigious lingerie title, the Edinburgh boutique having won in 2007.
Boudiche, a Scottish independent start up launched in 2005 with help from the Princes Scottish Youth Business Trust (PSYBT), were among 8 retailers shortlisted for the title, including Harrods, Debenhams, and Figleaves.com to win the respected award. Previous title holders include Marks and Spencer and La Senza.
Designer lingerie specialists Boudiche stock over 40 local Scottish home grown and international brands including La Perla, Mimi Holliday, Freya and Elle Macpherson Intimates from both of their Scottish boutiques and online boutique www.boudiche.com which has just been shortlisted for the Drapers Etail Awards in the Best Independent Etailer category.
Founders Clare Thommen and Fiona McLean were down in London to collect the award and were ecstatic to have won.
“Being up against Harrods who have the most respected lingerie department in the UK and probably worldwide, we never thought as a young independent from Scotland we would actually win! It’s a huge credit to our team who have worked so hard to create what we have with Boudiche, and they should all be very proud. It’s a massive achievement for us all.”
Other Drapers 2009 winners include ASOS for E Tailer of the Year, H&M for Marketing Initiative of the year with their Matthew Williamson collaboration and Topshop BYC for Best New Store. Founder of New Look, Tom Singh received the Lifetime Achievement award.