A few days ago, I was hurrying through the mall trying to find a Christmas party dress before all the shops closed. I passed by all the standard storefronts when I suddenly saw a bra and panty clad mannequin in a new store window. I looked up and saw a glowing sign that said “Soma.” Normally, I feel very on top of the lingerie world so I have to admit I was quite surprised to see a mall store I had never heard of before. Of course, I halted my dress search to go in and have a look! 😉
As it turns out, Soma Intimates is a US lingerie chain brought to you by the same company that runs Chico’s and White House Black Market. Soma Intimates began in 2004 with 10 stores, and has grown in the last couple years to the current 69 boutiques and 1 outlet store. Soma Intimates releases their own catalog as well as mini-edition inserts in Chico’s catalogs, and sometimes you can find Soma Intimates clearance items in Chico’s Stores. Naturally, Soma Intimates seems to cater to the same crowd as Chico’s – practical women who desire relatively modest garments in fashionable styles and at reasonable prices. The brand focuses on bras (band sizes 32-44 and cup sizes A-F), panties, and sleepwear and there are also shapewear, swimwear, and sportswear offerings rounding out the selection. I ended up leaving the store with one of Soma’s lower rise panties, a mesh python print hipster with a ruched back. I wore it the very next day – it fit well and was super comfy!