It’s not the easiest time for entrepreneurs to start a new venture – but we love it when new online lingerie boutiques open their virtual doors; and we love it even more when they have some of our favorite labels available. OnGossamer, CLO Intimates, Eberjey & Huit all have a new home at Tashi Lingerie & Loungewear – launched just a couple of weeks ago by Natalie Steiner. We decided to have a little sit-down with the boutique owner and talk about her new venture.
Why did you decide to open a lingerie boutique on the web?
Globally, women are passionate about lingerie. My desire was to reach as many lingerie lovers like myself as I possibly could! It’s amazing how a beautifully designed website can captivate the essence of a live boutique. It also allows me to work on a possible Tashi Lingerie line of my own.
What makes Tashi special?
Tashi is about exuding your inner essence. Its about dressing up your assets for YOU and giving yourself a gift. All the pieces that have been handpicked are meant to be used as a tool to tailor to your mood. How do you feel? Who do you want to be?
How did you go about selecting brands for your boutique?
I went with the brands that I was drawn to. I like unique pieces that have texture and detail and that make women feel comfortable. The brands I carry I feel have a natural organic blend to a woman’s femininity.
What are your own favorite pieces from the store?
There are so many! Women have so many layers it depends upon the mood we are in! I’m in love with Huit’s Mesh Amoureuse bra set with either the matching thong or the brief. It’s such an elegant, yet sexy set; not to mention extremely comfortable. Clo’s Fortuna camisole set in Violette is also one of my favorites and fits like a glove. Clo’s color palette is luscious!
We’re very much looking forward to seeing Tashi add more pieces and labels in the future – and will obviously keep you posted of great new stuff regarding the boutique. Obviously TLP wouldn’t be TLP if we didn’t secure an extra discount for our members. Use coupon code “LGZ96090” at checkout for 10% off your order (coupon valid until Christmas).