Only four short months after its successful re-launch, organizers of BODYLOOK have announced the international trade fair for body, beach and legwear has been canceled. But this doesn’t really come as a surprise. Approximately one year ago the organizers, Igedo Company, announced the show would be downgraded from a semi-annual to an annual event, starting with summer 2009, blaming the distressed economy for the decision. This time around company CEO Philipp Kronen said the show will not go on because “the statement of BODYLOOK obviously failed to ensure sustainable relevance to the market.”
BODYLOOK had its debut in August 2002 in Leipzig and in February 2006 the Igedo Company took over as organizers, later moving the show to Düsseldorf, Germany in July 2006.
Werner M. Dornscheidt, President and CEO of Messe Düsseldorf GmbH added: “Since BODYLOOK moved from Leipzig we have invested substantial funds in the development of this event with the aim of responding to the sector’s requests. Ultimately, the market and its key players were not fully committed to BODYLOOK, the commitment we would have needed to continue planning. Without this commitment, both the commercial and strategic risks could no longer be justified.”