On Friday morning, Natori was featured on the US morning talk show The Doctors during a segment on the importance of a well-fitting bra, especially a sports bra. A volunteer wore her regular sports bra while jogging and then switched to a better Natori sports bra, and the movement of her chest was measured and compared with sensors. The difference was significant and the runner said she could feel “a complete difference.” The proper fit reduced her up-and-down bounce by half, and her side-to-side motion by 80%! See the video by clicking here to go to The Doctors’ website.
Then a bra fitting specialist was brought on stage to discuss bra sizing. Carly Gomez from Natori said that the number of women wearing the wrong size has climbed to 85% and that has to stop – she said that a correctly fitting bra changes how you look and how you feel. You can see the video by clicking here to go to The Doctors’ website.
Obviously, I am all for women wearing correctly fitting bras and I’m glad any time the importance of a good fit is publicized. But I have one huge problem with this video: when Gomez is measuring the volunteer, she says, “I measure at a 30 band, so she’s definitely going to be a 32 because that’s where your bra size starts at.” That simply isn’t true. There are plenty of bras with a size 30 band that this women could be wearing. I wear a 30 band and I never have to settle for a 32. Figleaves UK alone has 166 styles in a size 30D (which is what I suspect this woman should be wearing). HerRoom has 90 styles in a 30D. BareNecessities has 62. Bravissmio has 38. They all also have bras with even smaller 28 bands. Even 26 bands are out there if you look hard enough (I found the largest selection from Bita Saviss). Bra sizes don’t start with a 32 band, but Natori’s size range does. So that’s the size the Natori fitter told this woman that she should be wearing. This is why it is very important to be properly fitted by a store with a huge size range available. You don’t want them sticking you in the wrong size bra just because it’s a bra size that they have. If the bra fitters themselves don’t put you in the correct size, they’re only adding to the staggering percentage of women who are in the wrong bra.
I’m a 30E. All my life (I’m 30) I was told I was a 32D or worse, 34C! I just recently discovered Figleaves and Bravissimo and indeed, someone who’s a 30 shouldn’t wear anything but 30! I’m comfy and can quit pulling and adjusting my bra every couple of minutes.
Wow! Totally agree with TLP!
HM Sophie – I’m so happy for you! A bra that doesn’t fit is incredibly uncomfortable, but some women just don’t know any different.
Aline – So many people don’t even know a 30 band exists in the first place! It’s awful.
I agree with all the above comments in regards to there is plenty of bras that are offered in 30 band sizes, however when a person measure right at a 30 band it is most important that they go to the next size, which would be a 32 band as the wear/customer would feel too constricted in a 30 band size, especially going from a 34 (bra size before getting measured). Also, it is most important to realize that the Dr. Show is a scripted talk show and that there is not too much flexibility is what a person can say.
Natori does offer 30 bands in there line and it is most important that everyone does know that 30 bands do exist and higher end lines do make them. Glad to see that so many women are becoming more aware of their “correct” bra size.
Before my breast reduction surgery I was 36fff. Now … who knows .. My breasts are kind of rectangle accross my chest. I was measured at Victorias Secret at 36DD however they do not have a cup that fits my breasts and sold m 38DD. Of course it fits very poorly .. I complained several times but I have totally given up. The best bra I ever wore I bought from fredricks of hollywood when before my surgery. I hate my boobies and hate wearing bras … I go braless most of the time … very unflattering look … HELP!!
Denise – where did you get measured before your surgery? Maybe you should go back there, it sounds like they had a large size range. Victoria’s Secret is notoriously bad at bra sizing (to prove a point I took a friend in there with me to show her how bad they are – I’m a 30H and they told me I was a 36D!)