On Friday morning, Natori was featured on the US morning talk show The Doctors during a segment on the importance of a well-fitting bra, especially a sports bra. A volunteer wore her regular sports bra while jogging and then switched to a better Natori sports bra, and the movement of her chest was measured and compared with sensors. The difference was significant and the runner said she could feel “a complete difference.” The proper fit reduced her up-and-down bounce by half, and her side-to-side motion by 80%! See the video by clicking here to go to The Doctors’ website.
Then a bra fitting specialist was brought on stage to discuss bra sizing. Carly Gomez from Natori said that the number of women wearing the wrong size has climbed to 85% and that has to stop – she said that a correctly fitting bra changes how you look and how you feel. You can see the video by clicking here to go to The Doctors’ website.
Obviously, I am all for women wearing correctly fitting bras and I’m glad any time the importance of a good fit is publicized. But I have one huge problem with this video: when Gomez is measuring the volunteer, she says, “I measure at a 30 band, so she’s definitely going to be a 32 because that’s where your bra size starts at.” That simply isn’t true. There are plenty of bras with a size 30 band that this women could be wearing. I wear a 30 band and I never have to settle for a 32. Figleaves UK alone has 166 styles in a size 30D (which is what I suspect this woman should be wearing). HerRoom has 90 styles in a 30D. BareNecessities has 62. Bravissmio has 38. They all also have bras with even smaller 28 bands. Even 26 bands are out there if you look hard enough (I found the largest selection from Bita Saviss). Bra sizes don’t start with a 32 band, but Natori’s size range does. So that’s the size the Natori fitter told this woman that she should be wearing. This is why it is very important to be properly fitted by a store with a huge size range available. You don’t want them sticking you in the wrong size bra just because it’s a bra size that they have. If the bra fitters themselves don’t put you in the correct size, they’re only adding to the staggering percentage of women who are in the wrong bra.