To celebrate the upcoming launch of its 100th Lesson in Seduction, Aubade has created a beautiful anniversary collection that is delicately and tastefully embellished with Swarovski crystals. These “lessons” are part of an iconic black-and-white advertising campaign Aubade launched in the early 1990’s that offers short bits of advice that promise to make your partner fall at your feet. On September 24 a preview of the 100th Lesson in Seduction will be unveiled at the Aubade store in Paris (23 rue Tronchet).
Aubade has also created a collector’s concept book (below) in celebration of its 100th Lesson, which will include the retrospective of the 100 Lessons and the history of Aubade. It will be available beginning September 25 in all Aubade l’art d’aimer boutiques, Fnac, Virgin and in “all good French bookshops.”
Check out the new styles below, which come in the satin collector’s edition box (as pictured on the right). See Lessons in Seduction 1 through 99 here.
Plunge Bra (left) and Half-cup Bra (right).
Culotte-Tricheuse (left) and Mini Coeur Brief (right).