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You are here: Home / Lingerie Shops / Ever so Sexy / Your Lingerie Business Needs YOU

Your Lingerie Business Needs YOU

July 23, 2009 by Gill Fernandez

This could be a moment for some sombre thoughts.

In the last few weeks in the UK a number of small to medium size wholesale lingerie businesses have bit the dust and no doubt many retailers are hanging on by their finger tips if they have so far survived this recession.

This week news broke that Intimas, the company behind brands such as Charnos and Lepel among others, has gone into administration with 200 jobs threatened here in the UK.

Now for those who don’t follow this sort of stuff – administration means that the company could still survive. A specialist firm or firms will have moved in to see if or how they can save the business. But if a big company such as Intimas does follow some of the earlier victims of the recession then the longer term impact on the lingerie buying public cannot be ignored.

Some might say that the lingerie industry is over crowded with far too many designers, manufacturers and retailers, especially after the last few years when so many new brands and companies have emerged. However, as you might expect, I am not one of those people!

The volume and diversity of our lingerie businesses results in wonderful choice for those who buy lingerie. As businesses go under and products disappear choice will decrease and while in the very long term new businesses will spring up and give you choice again, it may be your favourite brand, designer or shop that has gone for ever.

So the money may be tight but this a call to all you lingerie lovers to support your favourite brand, designer or shop where ever you are and who ever they are. This is not a plea specific to our lingerie shop which is still growing nicely, and long may it continue to do so, despite the recession. But it is a plea on behalf of the lingerie industry as a whole. If you want to have choice and diversity in lingerie then spend a little money on it now – after all there are some great offers about.

More TLP reads on the lingerie business and the recession:

  • How is the Lingerie Industry Faring in the Economic Crisis?
  • The Ups and Downs of Lingerie

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Gill Fernandez of Ever So SexyGill Fernandez – Ever So Sexy
A background in finance and sales but a deep desire to do something more feminine brought Gill into the world of lingerie when she decided to form her own company Crysalis Ltd which trades on line under the name www.ever-so-sexy.com and specialises in the glamorous, pretty and down right sexy stuff..

Read all posts by Gill Fernandez right here!

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Filed Under: Ever so Sexy, Expert Guest Bloggers, Lingerie News

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Comments

  1. Rachel says

    July 27, 2009 at 2:03 am

    It’s a worrying time when well-known manufacturers such as Intimas call in the administrators. Their loss of their licence to manufacture Ted Baker lingerie earlier this year and their decision not to attend the Harrogate Lingerie Exhibition this year were perhaps an indication of their vulnerable position. And it’s not just one brand that disappears when a manufacturer fails – Intimas were the manufacturers of Charnos, Lepel, and DM. A lot of retailers too seem to be feeling the pinch. We have noticed a lot of products out there being retailed near to their wholesale cost price. Trends are changing, and those who are over-extended or poorly focused may well not be around this time next year.

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