Freshpair.com has been celebrating National Underwear Day for the past six years (see our archives for past coverage!).
In the past, Freshpair invaded New York City with fashion shows, underwear-clad models, and New York City underwear giveaways. Last year, the fashion show was a celebrity-studded renegade sidewalk show.
The the seventh year, the National Underwear Day celebrations are a little different. They have moved online so all of us can join in the fun (not only the lucky lingerie lovers in NYC)! There will be underwear contests, huge sales, and giveaways sponsored by 2(x)ist, Calvin Klein Underwear, Diesel, Wacoal, and Natori all throughout the month of August. Over twenty brands will participate in exclusive events in celebration of the day.
Michael Kleinmann, president of Freshpair, said,
“We realized that we were not being true to our loyal and growing customer base by just having a New York City presence. Our world is the internet and therefore we felt that we had to make National Underwear Day a National event by taking it online.”
We’ll keep you updated on the National Underwear Day celebrations!
[…] Remember when we told you that Freshpair.com would be celebrating National Underwear Day all month long? As part of the festivities, Freshpair.com is giving away a $50 gift certificate to one very lucky reader of The Lingerie Post! I know I’ve got your attention now – here’s how to enter: go to Freshpair.com and pick out your favorite pair of panties. Need some inspiration? Check out Freshpair’s Staff Picks page. Once you have picked your style, just leave a comment on this post with either a link to the panties, or the name of the style. The last day to enter is August 31st – after that, a random winner will be picked and the gift certificate will be on its way. (Be sure to leave a valid email address, because that is how we’ll be contacting you!) […]