Luna SA designs, manufactures, and sells lingerie and swimwear in Greece. The company began in 1996 and continues today. Luna has shown a steady growth pattern by expanding to Belgium, Italy, and France with plans to continue European expansion.
The company offers two different brands, the eponymous Luna (flagship line) and a diffusion brand Lovely. Both brands offer lingerie and swimwear. The Luna brand is described as
Expensive materials and fine designs are the main characteristics of this brand, addressed to women from 18 to 35 years old. Found in boutiques stores. The collection consists of brassiere, slip, string, suspender belt, body, dress, guepierre and vests.
Luna has provided some technical innovation as well, creating the first oil/fluid padded bra for the Greek market in 1999. Luna also introduced a Miracle bra (not related to Victoria’s Secret). In 2009, Luna improved the Miracle line and now calls it Miracle Platinum. The company enjoys 20% of the market share in Greece.
At this point, there is no company web store and I haven’t been able to find an online boutique. Add a comment if you know of any internet retailers.
Company timeline was created by TLP using data from Luna SA web properties.