Budget-conscious beachwear lovers have cause to celebrate as a new discount designer holidaywear store launches online June 1st 2009.
Club bb is the perfect pre-holiday shopping destination for beautiful beachwear at brilliant prices. Stocking stylish swimwear, cover-ups and accessories 
from a diverse range of well-known designer brands such as, heidi klein, LeTarte, Diane von Furstenberg, Tocca, Vix, Taj and sunglasses from Tom Ford and Roberto Cavalli, to name a few. club bb makes it easy to look stylish for less.
The site was created by Heidi Gosman and Penny Klein, the duo behind luxury holidaywear brand Heidi Klein, who were inspired by the brand-aware but careful fashion consumer.
“In these times, customers are more wary of making expensive fashion purchases,” says Heidi Gosman.
“But they still like to go on holiday, and they still want a great wardrobe to take with them. They want to maintain a luxury lifestyle, but at a lower price point.”
Whether it is bikinis, sunhats, sarongs or kaftans, club bb can create the perfect and affordable holiday wardrobe, and all for at least 50% off the original retail price.
New stock will be added to the site on a regular basis, with “feature products” highlighted on the homepage to mark the best of the new arrivals.
And it’s not just ladies who are catered for – with stylish beachwear for men and children also available at fantastic prices, the whole family can be beach beautiful for the holidays.
club bb will provide customers with a new level of search options, allowing them to filter through the many designer products on offer by price, colour, size and style.
“Customers are quite often short on time, and it can be really hard to find what you need on fashion websites,” explains Penny Klein. “We thought it’d be great if we could take the hassle out of shopping online, and let customers find their favourite style in their favourite colour for the right price in an instant.”
club bb will also feature a dedicated holiday lifestyle blog called “word on the beach”, which will contain holiday deals from travel partners, travel tips and suggestions from industry experts, the latest beachwear fashion trends, events and exclusive competitions and promotions for members.
Customers can pre-register now to join club bb by going to the website, www.club-bb.co.uk, and entering their details. They will receive an email alert when the site launches, allowing them to be the first to browse and buy at club bb.