Started in 1984, Leg Avenue has grown from a small family owned company into a juggernaut of mid-priced lingerie. The company fueled their growth by capturing the costume market. Leg Avenue costumes consists of hundreds of shrink wrap costumes every year. They also retain their focus on hosiery with over 300 different SKUs in their distribution channel. Recently, they’ve added shoes and a swimwear line called Skinny Dip.
The line is divided into a Day Collection of flirty styles and a Night Collection which offers more sophisticated pieces. Leg Avenue has an enormous distribution network with hundreds if not thousands of independent businesses that resell the product. Many of those companies sell their product through Amazon’s marketplace. Pricing ranges from $15-60 US.
TV Station KTLA in Los Angeles did an interview with Shannon Shinn from Skinny Dip in 2007
[youtube]http://www.youtube.com/watch?v=ISBAxj5kYpE[/youtube]
Pictures courtesy of Skinny Dip.