Boudiche have been shortlisted for the ‘UK’s Coolest Brand’ award by The Drum Magazine, and are the only lingerie brand to be nominated.
Boudiche were selected in the Retail category along with Bench, Lime Blue, Next, Superdry, Lush and Clarks Shoes. The results will be announced at a Black Tie Gala Ball on 16th April at The Midland Hotel in Manchester.
The Marketing industry were asked to choose brands in which they considered ‘cool’ across various sectors including Fashion, Leisure & Tourism, Food & Drink, Retail, Media & Digital and Manufacturing & Industrial. Readers of The Drum Magazine voted online for each category and Boudiche made the shortlist.
Other brands nominated in the ‘Cool Brand’ categories are ghd, Rockstar, Kshocolat and Paul Smith.