In 2001-2002, Wolford went through a common exercise for a company that licenses the brand to franchisers. During that year, Wolford took control of some of the franchises and started a joint venture called Wolford Boutiques LLC to take ownership of some of the other boutiques. It isn’t clear which boutiques are company owned, but it looks like most of the US outlets are owned by the LLC. (Info). Some of the outlets have closed. This isn’t surprising considering the miserable year in retail in the US. Due to the restructuring, the parent company is relatively strong.
While I was watching Trinny and Susannah try to take over the US like they did in the UK, I picked up an interesting tip in their first show. Elongating the leg is a key element of dress. (See the show)
Here the girls cut away the straps from the shoe to show how these horizontal lines cause the eye to shorten the leg. Wolford’s spring line focuses on the vertical line causing the leg to look long. Nearly every piece has an embellishment that runs the length of the leg.
Wolford is available at many online retailers. Pictures courtesy of TLC and Wolford.