Forum is a clothing company from Brazil. They remind me of Guess during the 1980s and 1990s. They lead the collection with a selection of denim. Unlike Guess during those early years, stone wash and acid wash are trends that Forum doesn’t have to bother with. The denim lines currently feature many crisp whites and natural tones.
In addition to their denim lines, Forum also offers branded apparel like glasses and lingerie. The lingerie isn’t taking a lot of chances, but it does look modern and appropriate for the Forum demographic (from the pictures, it appears to be under 28).
Forum offers flagship stores throughout Brazil. Outside of Brazil, they have spotty global representation. Some countries carry the brand through department stores while other countries just have a listed distributor. It is hard to say how the current economic climate will affect Forum’s expansion plans, but I’m sure they are looking for other relationships.
Forum’s website is at www.forum.com.br. The corporate site is in Flash and is a little awkward to navigate. Pictures are from Forum.
I miss Forum Jeans so much!! Being from Brazil, Forum was one of my favorite brands when I was a teenager..You are right! The marketing ads does remind me of Guess. This brand is super high quality and I’m glad to see they do lingerie now as well. The fit must be fantastic!!!